Magenta Living is a thriving, regional housing association, based in the Wirral. As the largest provider of affordable homes in our region, we are an integral part of the local community – a trusted service provider and a major employer in the area. We own almost 13,000 properties and employ around 600 staff.
We are working in an incredibly dynamic and complex sector – one that demands agile and responsive thinking as we adapt our ways of working to meet new regulations and growing demand. We’re reimagining what a great housing association looks like. But throughout this constant change, one priority remains constant: our customers and communities will be at the heart of everything we do.
As our new Marketing & Brand Director you will play the lead role in articulating our organisational vision into a consistent and instantly recognisable brand that will be a cornerstone of our company culture. You’ll work to ensure that our key messages and aspirations can be distilled into a distinctive brand voice and that we then make full use of data, marketplace insights and innovative marketing strategies to tell our story. Get it right and we will reinforce our credentials as a sector leader, lay the foundations for business growth, and most importantly, get closer to our customers than ever before.
We anticipate that you will already have senior marketing and management experience, which could have been in any sector – though it’s important that you can articulate a clear affinity to our organisational values and an understanding of how good quality housing can support successful communities. You’ll be able to demonstrate how you have developed and implemented successful brand and marketing strategies that are informed by analysis of data and metrics. You’ll be able to foster positive relationships throughout the organisation and with key stakeholders, so that you can quickly build your understanding of our work and our culture. And we are looking for a creative thinker, who can produce innovative and compelling campaigns.
Visit www.magenta-reimagined.co.uk to find out more. Or you can contact our retained consultants at ema: Anne Elliott on 07875 762029 or Ian Robertson on 07947 126329 for a confidential discussion.
Closing date for applications: 3rd November