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Senior Marketing Executive

Royal College of Nursing
£43,263 - £48,870 per annum* additional London weighting of £4,611 applies if necessary
Closing date
19 Mar 2023

There is more to the RCN than you might think. We’re a trade union with a membership of over half a million nurses, midwives, nursing support workers and students. We support their practice, represent them, lobby on their behalf, and develop them. We exist to make a positive difference – to the working lives of our members and ultimately to standards in patient care. Our employees are drawn from many walks of life – we are nurses, marketers and communicators, administrators, IT professionals, policy and finance experts, lawyers… together we are so much more. We couldn’t do what we do without our people.

We're accredited with Investors in People Silver Standard. Our people are our greatest asset, and we want people who can contribute to our purpose in line with our values.

As a Senior Marketing Executive, you will use your winning mentality to work collaboratively with staff across the RCN, including our colleagues throughout the regions and counties, to achieve ambitious membership targets, support commercial activities and raise the profile of the RCN.

It's a job full of possibilities, from presenting strategies to executive colleagues to developing innovative marketing campaigns and tactics to recruit and retain our members. It's a great way to build your knowledge of our work and to develop your potential.

As our Senior Marketing Executive, you’ll use your positivity, can-do attitude, and your customer service skills to deliver an exceptional service to our stakeholders and members.

We will look to you to create innovative multi-channel (on and off-line) marketing campaigns and ensure the member offer is relevant and competitive. Using your excellent analytical skills, you will produce reports that evaluate the success of your campaign and present these to stakeholders.

You will have a sound business acumen, as well as exceptional marketing skills. You will demonstrate this when representing the marketing team at internal business meetings, executing best practice for member recruitment and retention, and helping stakeholders to meet their objectives.

To join us you’ll need an in-depth knowledge of marketing strategy development and tactical execution to deliver outstanding results. You'll need a background of working in a marketing role at middle to senior level.

Whatever your background, you'll be efficient, accurate and show a real customer focus in all you do. The ability to foster strong professional relationships and encourage close collaboration between departments is at the heart of this role. As well as influencing critical decisions about the RCN’s marketing strategy and tactical approach, you will be managing organisational wide projects, influencing stakeholders, and building key external relationships.

This role will line manage the project coordinator.

To succeed at the Royal College of Nursing all you need to do is think bigger, better and brighter. And with an attitude like that, anything’s possible.

What we offer you

We expect you to look after our members and customers. And we expect you to be rewarded for it. We offer an impressive range of benefits, a broad range of learning development opportunities and an award-winning health and wellbeing programme. We offer annual leave up to 32 days plus bank holidays and three additional days for the Christmas break plus generous maternity, adoption, paternity, and shared parental leave packages.

We offer a competitive pay structure with annual pay progression until you reach the top of the salary scale. We normally offer new employees the first point of the salary range, although you may be able to negotiate a higher starting salary depending on your skills, experience and current salary.

What we deliver for our members is wide and varied so when it comes to how we work one size doesn’t fit all. We also know that to empower our people to do their best work, they must be able to balance the demands of work and home. We are a diverse organisation and understand everyone has different needs and many of our employees enjoy flexible working enabling them to deliver results whilst having a good work life balance. Departments and directorates have their own hybrid ways of working which put the needs of the service they deliver – whether that’s to members or to colleagues - at their heart, in alignment with our hybrid working core principles. At the RCN it’s unlikely you will work from home for all of your working time. Equally no one is excepted to work solely in the office unless your role requires it. You can find out more by having a discussion with the recruiting manager.

Our selection process

Please submit a supporting statement demonstrating how you meet the criteria for this role. You may not be shortlisted if you don’t.

We want your experience applying for a job with us to be the best it can be. We may hold our interviews and assessments in person or by video call If you foresee any problems, please let us know.

As a proud member of the Disability Confident employer scheme we actively encourage applications from people with disabilities.

Contact details

For more information or for an informal discussion about the role please contact Laura Pattison, Marketing Manager, on 0207 647 3638

For more information about the recruitment and selection process please contact

Opening date: 17 February 2023

Closing date: midnight on 19 March 2023

If we receive many applications after a week of advertising, this vacancy may close earlier.


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