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Deputy Director, Brand and Communications

Newman University
Birmingham, West Midlands
£40,931 - £46,047 per annum
Closing date
14 Feb 2023

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Job Discipline
Brand Management, Digital & Social
Experience Level
Contract Type
Full Time

Job Details

This is a new role within the Communications, Marketing and Student Recruitment Department and will be responsible for a range of university-wide services to promote the university’s strategic objectives and achieve its student recruitment ambitions.

The postholder will lead work to achieve the University’s ambition to increase student numbers, by crafting and developing the overall brand narrative for Newman University. You will translate the values and strategic objectives of the institution for a range of audiences including external bodies and partners, staff and students (future, current and alumni). You will already have experience in developing a digital strategy, especially when delivering messaging across multiple platforms, including the CRM.

As an experienced professional, you will line manage a small team of communications, events and digital professionals, and deputise for the Director of Communications and Marketing, contributing to the Communications and Marketing business plan. You will be able to articulate our mission, vision and values so that they become core messaging both internally and externally. You will be experienced in broadening the external profile of an institution through public relations campaigns and proactive media relations. Managing the messaging, particularly on digital and social platforms and on our website, with appropriate metrics, will already be an innate part of your skillset, and you will be able to demonstrate an excellent return on investment in the work that you and your team are producing.

You will lead and champion the university’s brand position and positioning strategy across multiple markets and with segmented groups, including brand messaging, tone of voice and design.

Informal enquiries about this opportunity are very welcome. Please contact Alison John, at, to discuss the role further.

An application form and further details about this role are available from: or alternatively please e-mail:

Closing date for applications: 14 February 2023.

Interview date to be confirmed

Newman University offers a wide range of staff benefits including 35 days annual leave entitlement plus bank holidays (pro rata for part time posts), pension scheme, chaplaincy and spiritual care, library services, free on-site parking, discounted travel scheme, cycle to work scheme, employee assistance programme, occupational health and counselling services and staff development opportunities. Further details of the full range of staff benefits available can be found on our website: or please contact the Human Resources Department.

Newman University is an Equal Opportunity Employer

Newman University is located on Genners Lane, Bartley Green, Birmingham, West Midlands, B32 3NT.


Our vision is ‘to be a student centred university firmly rooted in the community providing a formative education informed by the Catholic ethos’. The motto ‘ex umbris in veritatem’ (out of the shadows into truth) expresses our passion for education and our mission is centred around the Catholic values ‘respect for others’, ‘social justice’ and ‘equity’ and we aim in all we do to ensure that human beings reach their potential and have a sense of vocation.

We are a niche institution, distinctive by name and by nature. Newman University is named after Blessed John Henry Cardinal Newman (1801-90), one of the intellectual giants of the 19th century. His life was marked by a constant struggle for integrity and truth at considerable cost to himself. His explorations of the human intellectual and spiritual journey anticipate much of the contemporary work on multiple modes of intelligence and understanding that underpin the way we learn and teach at Newman University. In his famous lectures ‘The Idea of the University Defined and Illustrated’ he emphasised the main role of the university to be there for the students and to train the mind rather than to diffuse useful knowledge. To this end he developed the tutorial system and the concept of a learning community which again we use to good effect here at Newman University. A deeply spiritual man, he was always available to the people of Birmingham, rich and poor, who came to him for advice and instruction. He died a Cardinal of the Catholic Church, honoured internationally, but it is his ability to touch and enlighten the hearts of so many, from so many different walks of life, that make him such a fitting patron for our University and its mission in contemporary British society.

We are distinctive by nature in the way as to how we do things: we are values-driven, class sizes are relatively small, lecturers are able to give students individual challenge and support and we offer excellent general student support services. Our National Student Survey score for ‘Student Satisfaction’ in 2012 was two percentage points above the national average and Which? Magazine in its comparison of 181 institutions with Higher Education provision in May 2013 rated us with a ‘High’ in Student Score and a ‘High’ in Graduate Employment as No1 University in Birmingham.

Situated on the outskirts of South West Birmingham, Newman University’s campus is based in Bartley Green, some 8 miles from the city centre, and overlooks Bartley Green reservoir and the Worcestershire countryside beyond. Its location makes it convenient for access to both the M5 and M42 motorways.

Being founded as recently as 1968, the buildings are modern and purpose-built. The campus is arranged around a series of inner quadrangles of lawns and trees with the attractive octagonal chapel at its centre. Halls of residence provide single study-bedrooms for some 250 students.  Newman University invested 20M in a new, iconic entry and library building with a huge atrium as general meeting point, extended and refurbished the sports studies facilities and created some relevant artwork on campus.

Newman University welcomes staff and students of all faiths and none and from a wide variety of backgrounds.  Diversity is seen as a strength and an asset.

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