Campaigns Marketing Officer
- Oxford Brookes University
- Oxford, Oxfordshire
- £28,762 rising to £31,411
- Closing date
- 19 Feb 2023
- Job Discipline
- Insights & Research, Digital & Social
- Experience Level
- Contract Type
- Full Time
We are looking for three skilled and passionate new team members to join our Global Marketing and Campaigns team. Working with the Global Marketing Manager, you will plan, lead and report on multi-channel campaigns to both UK and international markets, in order to raise our profile and increase student applications and enrolments.
As one of the largest employers in Oxford we pride ourselves in the great experience we offer our staff. You’ll be joining a friendly, professional environment where every member of staff is recognised as important to the success of Oxford Brookes University. This is an exciting opportunity to work within the Global Marketing and Campaigns Team for our Marketing, Recruitment and Engagement directorate. The University has adopted equity, diversity and inclusion as core values. We welcome applications from suitably qualified candidates whatever their background, and especially from BAME candidates who are under-represented in our workforce, LGBTQ+ candidates and candidates with disabilities. Applicants with a disability can be reassured that Oxford Brookes is a Disability Confident employer. As a Disability Confident employer we guarantee to interview any disabled applicant who meets the essential selection criteria.
Overall purpose of the post of Campaigns Marketing Officer:
We are looking for someone with a broad range of marketing skills, strong communication skills, and who is motivated and keen to bring their experience to the busy and exciting world of higher education. You will draw upon your experience in a range of marketing tools including campaign planning and implementation, digital communications, customer research and content development for a wide range of target audiences.
What will you be doing?
Plan, deliver, optimise and report on digital advertising campaigns for student recruitment activity.
Research, curate and repurpose optimised content for on and offline marketing channels, and for central digital campaigns, ensuring on brand with appropriate tone and language.
Develop market insight and analysis to inform strategies plans for improving student recruitment campaigns.
Develop briefs for agencies, suppliers and other key internal stakeholders to ensure marketing activities are effectively delivered.
Manage any budget allocated and deliver agreed activities on time and within budget.
Qualifications and Experience for the post Campaigns Marketing Officer:
We want to hear from candidates who have the following experience and or skills;
Experience of planning, implementing and reporting on digital marketing campaigns including email marketing, SEO, digital advertising, affinity building and social media marketing.
Experience of using customer, competitor and industry research to provide recommendations for marketing and campaign planning.
Significant experience of creating engaging marketing content across a range of channels, including planning, implementation, monitoring and evaluation.
Excellent communication and interpersonal skills including effective influencing, negotiation and senior stakeholder engagement.
We know that sometimes people can be put off applying for a job, but we realise the 'perfect candidate' doesn't exist. So, if you are looking to join a leading modern institution with ambition for student recruitment growth we’d love to hear from you.
The Strategic Marketing and Digital team works from our Headington campus for part of the week, in a newly-refurbished open plan office, and at home for the rest of the week. The agile workspace is designed to offer various styles of working, such as collaborative spaces, hybrid meeting spaces, individual workstations and a more relaxed setting of comfy sofas.
As a Campaigns Marketing Officer you will also enjoy the benefits of working at Oxford Brookes University with up to 38 days holiday, rising to 41 days holiday (this includes 13 Bank Holidays and Concessionary Days), a generous Local Government pension scheme, cycle to work scheme and access to a variety of university facilities (NHS Dentist, Brookes Nursery, Gym and sports facilities). For more information about benefits please see the document “All about Brookes” and the “Candidate pack’ below. You can also visit our website: www.brookes.ac.uk/human-resources/working-here/benefits/
CV and Personal Statement:
As part of the application process all applicants are required to complete our online application form by clicking on the “Apply for Job” button below. All parts of the application form should be completed and in the section of the form called “Supporting Documents”, applicants must upload their CV and a Personal Statement. To complete the Personal Statement part of the application, applicants must download the Personal Statement document which is part of the advert below and complete the form, providing examples and explaining how they meet each item detailed on the document. The Personal Statement must then be uploaded to the application form along with the CV.
The University has adopted equality, diversity and inclusion as core values. We welcome applications from suitably qualified candidates whatever their background, and especially from BAME candidates who are under-represented in our workforce.
Please contact the recruiting manager, Annie Leyman (via firstname.lastname@example.org) if you have any questions about the role or the process.
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