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SEO Specialist

Hays Marketing
£35000.00 - £45000.00 per annum
Closing date
20 Feb 2023

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Job Discipline
Digital & Social
Experience Level
Contract Type
Full Time

Job Details

Your new company
My client is a leading online retailer with an impressive suite of high-performing eCommerce sites targeting the no1. spot amongst competitors. Due to regulations in their industry, SEO is a key channel at the heart of their online strategy, and due to growth & changes within the team we are recruiting the job of SEO Specialist to join them (hybrid home-working available)

Your new role
As SEO Specialist, you will manage Technical Search Engine Optimisation including B2C and B2B websites. You will also be responsible for reviewing and analysing brand sites for optimisation and improvement purposes. Working closely with the Product Merchandiser and Digital Content Executive, you will develop and execute effective SEO & Content strategies

You will:

* Investigate, report and implement site architecture recommendations
* Provide SEO analysis and recommendations in co-ordination with elements and structure of websites and web pages in order to improve conversion / UX as appropriate
* Monitor progress of SEO strategies and adapting them to achieve maximum growth and visibility for Gap Analysis
* Perform keyword research with objective to optimise existing content and uncover new opportunities
* Monitor and evaluate search results and search performance across the major search channels to improve rankings
* Managing optimisation projects and reporting on performance
* Identify product trends and working closely with the eCommerce Manager and Procurement Team to implement product strategies aligned with SEO insight
* Collaborate with other supporting teams to create impressive customer-centric landing pages
* Analyse the end-to-end consumer experience in different digital channels
* Keep up-to-date on the latest algorithms and best practices for on-page, off-page and technical SEO
* Make recommendations for content development in co-ordination with SEO and company goals, general and keyword specific and translate recommendations into actionable, profitable campaigns

What you'll need to succeed

* Strong analysis and reporting skills to produce monthly reports for traffic, ranking and other SEO aspects to making recommendations
* A strong understanding and demonstrable experience of the SEM and SEO process
* SEO experience as a 'doer', within an in-house or agency team working D2C / B2C
* Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs
* Experienced in working with CMS and building/administering content within multiple CMS environments
* Competent in the using a range of analytical tools including Google Analytics
* A high level of proficiency in using the Microsoft Office Suite
* A creative mind, with an eye for detail
* Commercially minded
* A good problem solver with a positive, can-do attitude
* Self-motivated and able to work independently
* Be an articulate and effective communicator
* Very well organised and able to prioritise tasks efficiently

What you'll get in return
Depending on experience, you'll receive a salary between £35,000 - £45,000 plus benefits. This role will offer flexible hybrid working with a balance of home and in-office working at their offices in Guildford, Surrey. This is an ambitious business in an exciting period for the brand with new ownership and investment that will drive them to their goals.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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