Digital Marketing Manager (Analytics/Migration)

Excellent opportunity for a Digital Analytics Marketing Manager to join a leading technology organisation.

Digital Marketing Manager (Analytics/Migration)
£500-£600 per day umbrella
Start asap until Jan 2024
London, Southwark - Hybrid working options, 1-2 days in the office per week

I am working with a leading technology company operating across vast areas of technology both nationally and globally. They are currently recruiting for a Digital Marketing Manager to work on one of their industry leading technology products focussed in the automotive industry. This role will oversee migration of data between data management platforms (from Adobe DMP to Tealium CDP) and manage audiences within those systems.

Responsibilities

* Ensures data connectors are set up correctly and working operationally to create a data pool of digital and non-digital identifiers
* Optimise segments in DMP/CDP
* Maximise first party data to drive personalisation and performance of paid marketing campaigns
* Drive thinking and advise on how to provide greater customer and business outcomes over time

Personal Profile

* Strong prior operational experience of a DMP or CDP, preferably Adobe Audience Manager and Tealium Audience Stream
* Strong experience in delivering models and segments based on first party data for activation via personalisation or paid marketing
* Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively
* Demonstrable experience working in a matrix organisation and with multiple stakeholders and teams
* Experience of paid marketing channels, such as Paid Search and Social
* Experience working in B2C eCommerce or B2C digital marketing environments

Desirables:

* Experience working in a team that is driving growth and innovation
* Grounding in statistics and experimentation methodologies
* A commercial mindset and the ability to deal with ambiguity and competing objectives
* Experience with personalisation and analytics software such as Adobe Target and Adobe Analytics

This is a great opportunity to join one of the world's leading technology organisation. This role would suit a Digital Performance Manager or Performance Optimisation Manager looking for a new challenge.

Please contact [mailto:] for more details or call us on 01865 972130.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk