Brand Marketing Manager

Brand Marketing Manager for a Global Luxury Skincare Brand / £45k + 10% bonus / West London / Permanent


Your new company

Hays have partnered exclusively with a privately owned beauty company who over the past decade have built 3 global brands across makeup, nail and skincare. They have greatly enjoyed a meteoric rise within the beauty industry and continue to reach new heights globally with new to market trendsetting cosmetics.

Your new role

You will be responsible for all day to day running activities related to brand building across markets. This role is a fundamental position within the Marketing department as you will be directly responsible for performance of the brand when it comes to brand awareness or growth. The role includes overseeing 2 brands and therefore there will be a focus on rebranding (for 1 brand) as well as brand development and launch (for the 2nd brand). The purpose of the role and key job accountabilities include:


* Implementing marketing strategy and activity calendar
* Brand building, development and implementing positioning
* Campaign performance and analysis (within reach and sales) that drive awareness and retail/.com sales
* Understanding of competitor landscape and consumer insights
* Cross-disciplinary and cross-department communication and coordination
* Responsible for marketing spent management based on agreed budget
* Assisting sales team on distribution expansion and day-to-day relationship building with retail teams
* Looking for new ways to promote the brand and engage with target audience (new apps, platforms, talents etc.)

* Analyse and understand consumer research data that will help shape strategic brand direction and identity
* Lead brand tone of voice development
* Lead 360 launches and core campaigns from ideation to execution
* Manage campaign timelines and budgets
* Lead other marketing disciplines (PR/SOCIAL/INFLUENCERS) in delivering campaigns that improve brand performance and sales
* Support sales team with opening new distribution channels and working closely with current retailers across key markets (UK/US/AUS)
* Conduct market and category research to identify white space within consumer demand within wellness category
* Prepare and execute 360 go-to-market brand launch plans
* You will also be responsible in overseeing monthly reports & dashboards, allocating stock across disciplines and tracking and planning marketing spend

What you'll need to succeed

You need to have a passion for beauty, cosmetics and working for a great brand with the aim of taking it to the next step and growing the business massively. You need to have excellent communication skills and be a strong multitasker with the ability to jump between brands and markets. You need to have a real creative flare and passionate, proactive attitude. It would also be highly advantageous if you had previous experience in rebranding and re-positioning as well as some experience within women wellness or wellness category overall (desired but not essential) as well as previous experience and understanding of US retail environment


What you'll get in return


* Up to £45,000 salary + 10% bonus
* Working with a creative, dynamic and refreshing team
* Opportunity to grow and progress within the role into a more senior marketing position
* Private health care, life insurance,
* 22 days holiday + bank holiday
-Flexible working / hybrid working


What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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