Communications Journey Manager

Communications Journey Manager - £44k - Hybrid (Swindon office) - Perm

Your new company

A renowned Heritage conservation charity and membership organisation, are seeking a direct marketeer with a strong knowledge of designing and mapping communication journeys. The organisation is currently undergoing an exciting period of change and are looking to bolster their already impressive team of Optimisation Leads with a Communications Journey Manager

Your new role

You will design cross- channel communication journeys based on an understanding of audiences and their touchpoints. The journeys will sequence communications with the purpose to reach , engage , convert and retain audiences. You will be responsible for managing a small team of Optimisation Leads; so with a test and learn spirit you will continually review and improve communication journeys. Within the central Communications & Marketing directorate, you will visualise the communications journey throughout all the organisation's touchpoints, having particular influence on all - Direct marketing. You will work with delivery teams to bring the customer journey to life.


What you'll need to succeed

* Strong knowledge of the principles and practices of designing and mapping communication journeys

* Excellent knowledge of the purpose of different touchpoints and the impact they can have on audiences

* Strong knowledge of customer experience methodologies (human centred design, customer relationship management, systems thinking)

* Understanding of how personalisation and customisation can improve communication journeys

* An understanding of Marketing delivery platforms i.e. Marketing cloud, is highly desirable

* An understanding of team management

* Confident with drawing insights from data, good analytical skills

* Ability to balance priorities, plan & organise self and others.

* Able to implement 'test and learn' or continual improvement methods and can demonstrate an ability to develop and test hypothesis

* Empathetic

* Solid experience of working with direct communication channels

* Good experience of using other touchpoints, including digital

* Experience of applying segmentation

* Experience of delivering and optimising communication journeys

* Solid experience of managing multiple stakeholders

* Experience of applying segmentation and marketing models to aid personalisation is desirable



What you'll get in return

You will benefit from a hybrid working arrangement with an attractive salary, working as part of an exciting part of a household-name organisation. There are many additional benefits available, please get in touch for the full package



What you need to do now
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