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Communications Journey Manager

Hays Marketing
£40000.00 - £44000.00 per annum + Attractive benefits package
Closing date
3 Jan 2023

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Job Discipline
Digital & Social
Experience Level
Contract Type
Full Time
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Job Details

Communications Journey Manager - £44k - Hybrid (Swindon office) - Perm

Your new company

A renowned Heritage conservation charity and membership organisation, are seeking a direct marketeer with a strong knowledge of designing and mapping communication journeys. The organisation is currently undergoing an exciting period of change and are looking to bolster their already impressive team of Optimisation Leads with a Communications Journey Manager

Your new role

You will design cross- channel communication journeys based on an understanding of audiences and their touchpoints. The journeys will sequence communications with the purpose to reach , engage , convert and retain audiences. You will be responsible for managing a small team of Optimisation Leads; so with a test and learn spirit you will continually review and improve communication journeys. Within the central Communications & Marketing directorate, you will visualise the communications journey throughout all the organisation's touchpoints, having particular influence on all - Direct marketing. You will work with delivery teams to bring the customer journey to life.

What you'll need to succeed

* Strong knowledge of the principles and practices of designing and mapping communication journeys

* Excellent knowledge of the purpose of different touchpoints and the impact they can have on audiences

* Strong knowledge of customer experience methodologies (human centred design, customer relationship management, systems thinking)

* Understanding of how personalisation and customisation can improve communication journeys

* An understanding of Marketing delivery platforms i.e. Marketing cloud, is highly desirable

* An understanding of team management

* Confident with drawing insights from data, good analytical skills

* Ability to balance priorities, plan & organise self and others.

* Able to implement 'test and learn' or continual improvement methods and can demonstrate an ability to develop and test hypothesis

* Empathetic

* Solid experience of working with direct communication channels

* Good experience of using other touchpoints, including digital

* Experience of applying segmentation

* Experience of delivering and optimising communication journeys

* Solid experience of managing multiple stakeholders

* Experience of applying segmentation and marketing models to aid personalisation is desirable

What you'll get in return

You will benefit from a hybrid working arrangement with an attractive salary, working as part of an exciting part of a household-name organisation. There are many additional benefits available, please get in touch for the full package

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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