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Client Marketing Event Campaigns Associate

Employer
VMA Group
Location
London (Central), London (Greater)
Salary
up to £350 per day
Closing date
23 Dec 2022

View more

Job Discipline
Trade Marketing
Experience Level
Analyst
Sectors
Financial
Contract Type
Contract
Hours
Full Time
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Job Details

The role: Client Marketing Event Campaigns Associate

Job Purpose/Background:

The role sits within the EMEA client marketing team focusing on commercial client-owned campaigns across EMEA. As a central function the team objective is to drive measurable commercial impact by delivering engaging and relevant event and content at scale to clients via a data-driven marketing platform.

Key Responsibilities:

Event Management:

  • Develop and manage commercial digital and in-person events to increase engagement with key product segments and thought leadership. Develop event agendas, narratives and promotional assets to support the ongoing marketing engagement.

Campaign Development:

  • Develop multi-touch email campaign strategy to increase engagement with key product segments and to deliver timely market insights and messaging to clients Use segmentation model to identify interested audiences and develop campaign messaging to drive from awareness through to conversion for key product segments

Reporting and measurement: 

Measuring campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners.

Relationships:

  • Build and maintain strong working relationships with the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Work in lockstep with both the campaign marketing and product marketing teams which also sit within the EMEA central marketing team. Build a network of contacts across different product/service specialists within EMEA. Build effective relationships with marketing counterparts in US, Latin America and APAC.

Knowledge/Experience:

  • Demonstrable client or product marketing experience, in the asset management industry or similar. Experience of owned channel marketing (web, email and events) Ideally experience scaling campaigns across multiple languages/countries

Competencies:

  • Relationships driven with the ability to build strong relationships quickly Excellent verbal and written skills with extremely good attention to detail Strong commercial acumen is an advantage Dynamic with the ability to learn and adapt to new technology and process Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects Creative, ideas-driven and self-motivated Able to work independently, yet a team player

Ability to work effectively in an international team environment often in a complex matrix structure.

We offer the candidate a broad range of tasks and responsibilities in a growing and promising area of the finance industry and in a dynamic and open team. If you enjoy putting your ideas into practice in an innovative and performance-oriented culture, we would look forward to hearing from you.

ADDITIONAL INFORMATION

You must be eligible to work in the location advertised.

Company

About VMA Group

VMA GROUP is the leading international interim, contract, permanent and executive search recruitment specialist for marketing, digital and communications.

For over 40 years, VMA GROUP has focused on building strong and lasting relationships in the marketing, digital and communication sectors, working with candidates who have become clients, and clients who have become candidates. We consider ourselves to be a true career-partner. 

Our team, which includes marketing and communication specialists working alongside recruitment professionals, maintain long-term, commercially successful relationships with our international network of clients – from innovative, independent start-ups to large, complex multinational corporations, as well as public and not-for-profit organisations.

With offices in London, Manchester, Amsterdam and Brussels, we have a reputation for providing leading consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the marketing, digital and communications industry.

Whether you are looking for your next career move in Marketing, Digital or Communications, or you are looking to recruit exceptional talent for your team, please contact us on 020 7436 4243 or visit our website www.vmagroup.com

Find Us
Website
Telephone
+44 (0) 20 7436 4243
Location
10 Bloomsbury Way
Holborn
London
WC1A 2SL
United Kingdom
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