SEO & Content Manager - FTC - £35k - £40k - Remote with Monthly visit to Cardiff Office
Your new company
Our client, a FTSE 100 business, are a market leader in their industry and have an established, high performing digital marketing function. They are looking for an SEO & Content Manager ,on a fixed term contract basis, to develop, manager and administer all website content, customer journeys and usability for the direct to customer digital channels.
Your new role
You will be tasked with maximising the value of traffic to the website in order to meet direct sales targets.
You will manage and maintain Digital Content across the Direct to Customer Digital estates to achieve the business objectives, driving online business sales.
You will manage SEO performance to deliver an agreed natural search position, traffic and sales.
You will Work with the Marketing and Optimisation teams to deliver great website journeys, content and experiences. Including writing, producing and updating relevant digital marketing material, campaign content pages and optimising the site for SEO performance
You'll turn traditional insurance product information into engaging and digestible content that is easily understood by our target audiences. Including the development of different formats to meet their needs in the journey.
You'll work with the Marketing, Optimisation and Analytics teams to continuously review and manage the D2C online user experience, funnel drop out points and identify remedial action. You'll ensure content remains clear, appealing, up to date, clear to customers and compliant to business requirements.
You will work in collaboration with Marketing and business leads undertake Agile lead projects to improve the design, usability and functionality of.com
You'll work with direct colleagues, product teams as well as other colleagues to obtain approval and maintain web content. Carry out regular content audits.
What you'll need to succeed
In order to be successful in the role, you will need to demonstrate a good understanding of the following:
Content creation, development, approval and distribution
Content editing and use of CMS editing tools
User experience and web journey optimisation, knowledge and application of best practice
Appropriate standards, legislation web best practices, usability and research techniques
SEO management and delivery
Digital customer analytics
Digital creative development process
What you'll get in return
Along with a competitive salary you will gain access to a number of fantastic benefits including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our clients' electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. Competitive family leave is another added bonus
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.