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Head of Marketing Campaigns and Strategic Communications

Mayor of London
London (Central), London (Greater)
£81,537 per annum
Closing date
25 Sep 2022

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Job Discipline
Advertising, Brand Management, PR & Media
Experience Level
Other, Professional Services, Public Sector
Contract Type
Full Time

Head of Marketing Campaigns and Strategic Communications

Job reference number: GLA2526

Contract type: Permanent

Closing date: Sunday 25 September 2022 at 23:59 GMT

Interview date: 11, 14 and 18 October 2022

Salary: £81,537 per annum

Grade: 13

Do you want to develop the Mayor’s award-winning world-class marketing campaigns that unite London around the Mayor’s vision, then this role is for you!

We are looking for an innovative Head of Marketing Campaigns to lead the development of the Mayor’s marketing campaigns and manage the Marketing and Strategic Communications teams at City Hall.

This includes working on our most important campaigns like ‘Have A Word’, our Cannes Lion award-winning campaign focused on combatting violence against women and girls, and our new campaigns focusing on tackling London’s housing, homelessness, the cost of living crisis, and London’s air quality and climate change campaigns. This is an exciting time to join the Mayor’s External Relations team, leading a team of marketers and strategic comms specialists whose job it is to make sure Londoners know what the Mayor is doing for London and how they can get involved.

You’ll work alongside the Heads of Creative, Media and Digi Comms to deliver the marketing and creative strategy for the Mayor. Your main responsibilities will be:

  • Continuing the work to develop and lead the Mayor’s strategic communications strategy, including annual planning and evaluation. To lead and manage the Marketing Campaigns and Strategic Communications teams at City Hall. These teams are responsible for the Mayor’s marketing and strategic communications across all channels. To lead the development of the Mayor’s world class integrated communications campaigns, creating innovative propositions and uniting London around the Mayor’s vision. To manage, at a senior level, marketing and communication agency services – creative, research, PR, video production, experiential and media planning including the development of shared goals to drive additional value and deliver greater impact across campaigns. To manage the central marketing budget.

Person Specification

  • Significant experience of leading communications planning across a complex organisation, and managing the delivery of that plan and the budget aligned with it Strong track record of delivering social marketing initiatives and policy/issue-based campaigns, behaviour change campaigns, and building marketing propositions for complex initiatives. Extensive experience of working with external partners and agencies on key campaigns including the development of shared goals to drive further value and deliver greater impact across campaigns. Significant in-depth knowledge and experience of working in a complex political, high-profile organisation at a senior level to manage or supervise the delivery of complex cross-organisational projects. Senior management experience and a strong track record of leading multi-disciplinary teams providing professional, strategic advice on marketing and communications campaigns.

As the Mayor’s Head of Marketing Campaigns, you will have significant impact and influence in helping to manage the Mayor’s relationship and engagement with London’s communities, businesses and Londoners as a whole.

Please ensure your supporting statement clearly addresses only the technical requirements as outlined in the person specification criteria (behavioural competencies will be tested at interview).

This role will be based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE). GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

For more information on the GLA’s approach to Diversity and Inclusion, please see Diversity and our values | London City Hall

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. 

In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

If you have a question about the role, please contact or a question about the application process, please email quoting reference GLA2526.

Application closing date:  Sunday 25 September 2022 at 23:59 GMT

Interviews will take place: 11, 14 and 18 October 2022

Please note we do not accept CV’s for this role. All applications for this vacancy must be submitted via our online recruitment system. To apply and to view a copy of the Job Description and Person specification, please click the "Apply Now" button below.

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