Marketing Executive – LCCA/LCCM
£22,000 - £25,000 (dependent on experience)
Are you a multi-talented marketing professional who can connect with young people with passion for music, design, hospitality or fashion?
Do you see yourself as being a passionate and creative individual who wants to get involved in the planning, implementation and execution of marketing campaigns?
Do you have excellent communications skills with great attention to detail?
Global University Systems is looking for a mid-level marketing executive to help build the reputation and success of leading London music and arts degree schools LCCM & LCCA. LCCM is the highest ranked provider of contemporary music performance and music business degrees in the UK by student satisfaction (NSS 2019 - 2022). Sister school LCCA offers degrees from fashion, to business, to graphic design from its own Central London campus in Tower Hill.
As a Marketing Executive you will be assisting the Marketing team in the creation of the both online and offline marketing campaigns, producing promotional material and managing the content of the website. You will also take a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.
Maintaining healthy relationships with the wider marketing team: PPC team, SEO team, Affiliates Team, Copywriters, Designers and Developers is essential. Continually displaying in-depth knowledge of marketing good practice and translating ideas across all channels, in line with lead targets and ROI.
Key Responsibilities (including but not limited to)
- Executing and supporting the marketing strategy Planning resource and executing on all deliverables on time Implementing local marketing, outdoor campaigns, event marketing and school outreach programmes Implementing and managing the annual online marketing budget with emphasis on ROI Implementing strategies to maximise Digital footprint and high SEO Creating, implementing and monitoring online marketing campaigns Reporting on KPIs and identifying growth opportunities in the online and local market Analysing post campaign reports (i.e PPC report, Keywords Performance Report, GA report, CRM report) and implementing recommendations Evaluating target audiences and delivering to their needs Ensuring integration with other marketing channels and improving the multichannel experience for all customers Supporting the Marketing Manager on strategy and planning Proactively managing key relationships with external suppliers and internal stakeholders
- Educated to degree level in marketing or a related subject Excellent team management skills An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google Adwords, CRM, CMS) Approaches work meticulously with thorough attention to detail Experience of full mix marketing, both on and offline Experience managing budgets and proving ROI Self-motivated and proactive attitude towards work Good analytical/numerical skills Outstanding communication skills Must be fluent in English