Senior Performance Marketing Officer

Every childhood is worth fighting for. This is our belief. It drives us. And it inspires our Communications team to find ever-more creative ways to promote our work and share how people can get involved in making a difference to children’s lives. Join us as a Senior Marketing Business Partner and create work that means the world.

The primary purpose of the NSPCC’s Marketing and Planning Department is to reach and engage our priority audiences, in our mission to prevent child abuse by delivering best in class marketing, encouraging them to do, give or learn.

Reporting to the Associate Head of Performance Marketing, this role will support the development, delivery and optimisation of the paid marketing strategy across the Income Generation Directorate. Our aim is to maximise resources for the NSPCC’s mission by raising funds, providing the best possible supporter experience, and building long-term relationships between donors and our cause. To continue to deliver our mission, we rely on the fundraising support of people across the UK for 90% of our annual income. We have an ambition to increase that income from a base line of £112m in 2019/20 to £250m by 2034/35. To achieve this growth, we need the very best team in place to deliver these ambitious targets.

PERSON SPECIFICATION

Skills and abilities

• The ability to translate marketing strategies and propositions into best-in-class marketing, engagement, acquisition and fundraising. Highly skilled in understanding marketing principles and practices, with a commitment to continual learning and development Able to create, lead and execute an omnichannel marketing strategy to secure and improve market position in a competitive, mature market Strong project management and stakeholder management skills - ability to plan, monitor and implement projects and initiatives with multiple stakeholders, to agreed deadlines and meet organisational objectives, often with conflicting priorities. A clear understanding of project dependencies and how to prioritise tasks effectively. Strong creative judgement and ability to articulate and deliver feedback. Effective interpersonal skills to work well as part of a team, give support to and recognise expertise in others, with the ability to influence others to accept alternatives, or change their views to find mutually acceptable solutions. Highly developed written and verbal communication skills to understand, interpret and present complex information in a clear, confident, and persuasive way for a range of audiences Proven ability of demonstrating initiative and creativity to come up with new ideas and achieve desired outcomes Ability to plan and manage own work, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives.

Knowledge and experience

• Proven experience of developing and managing multichannel, integrated marketing campaigns, and ability to demonstrate successful outcomes. Proven track record to build, manage and develop relationships within an organisation and externally, and work with and through other teams and departments to achieve objectives and maximise results for the organisation. Thorough working knowledge of the marketing landscape with personal curiosity and commitment to continually monitor and learn from best practice. A willingness to work flexibly in approach to work and work time requirements. Experience of working in the charity sector is desirable

Equality, Diversity and Inclusion (EDI) is at the heart of what we do. At the NSPCC, we understand how important it is that our workforce is representative of the people we support and who support us. We believe that every individual has the right to be their true self and to live a full life without prejudice, fear or barriers. This is the starting point for all our commitments and actions and underpins our commitment to be there for all children. 

Join us and you’ll become part of a team that cares about the work they do and the people they work with. You’ll discover opportunities to grow, along with challenges and a shared purpose that’ll bring the best out in you. And you’ll get to find your own way to make a difference that means more, and that impacts millions of young lives.