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CRM Executive

Employer
England and Wales Cricket Board
Location
St Johns Wood, London (Greater)
Salary
Between £30-32k
Closing date
31 Aug 2022

View more

Experience Level
Executive
Sectors
Other
Contract Type
Permanent
Hours
Full Time
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Reporting to: Senior CRM Manager       

Team: Commercial                       

Location: Lords/Hybrid 

Term: Perm/Fulltime     

 

PURPOSE

We’re hiring for this exciting role to run the We Are England Cricket Supporters and Participation consumer-facing email marketing programmes. You will use data-driven insight to segment the audience effectively and personalise communications to maximise engagement with these two key channels for the ECB.

 

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

 

OUR VALUES

  • Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.
      Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.
      Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.
      Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

 

YOU’LL LOVE THIS JOB IF

  • You’re a skilled and creative copywriter with an eye for design and attention to detail.
  • You’re passionate about using insight and analysis to get the best results from email marketing.
  • You’re constantly keen to test, learn and evolve an email marketing plan to improve engagement.
  • You enjoy working closely with marketing, digital and commercial partnerships teams to deliver against shared objectives.

YOU’LL BE DOING

  • Developing and managing the We Are England Cricket Supporters and All Stars & Dynamos Cricket Parents Newsletter email plans, planning relevant and timely campaigns in line with wider marketing, digital content and commercial partner plans.
  • Executing all email campaigns using our ESP, dotmailer, from designing and building emails through to audience selection, campaign testing and deployment, ensuring attention to detail and quality controls are in place at all times.
  • Building a thorough understanding and knowledge of the Supporters and All Stars Cricket Parents database to be able to advise on the best strategies for engaging them with key ECB campaigns and initiatives.
  • Assisting on campaigns for The Hundred, from driving ticket sales to building excitement ahead of the Competition. Monitoring the performance of the welcome and lapse prevention programmes and evolving and improving these as necessary.
  • Executing the priority window and general sale plans to drive ticket sales for international and domestic cricket fixtures, and the retention plans for All Stars & Dynamos Cricket to drive registration for the programme.
  • Supporting the wider Marketing team to deliver growth for the We Are England Cricket Supporters membership.
  • Working with our Digital and Marketing Teams to create and brief effective content that will resonate with our identified audiences.
  • Supporting the Network Communications team with weekly newsletters to the wider ECB database, from Clubs to Umpires.
  • Conducting ongoing email performance analysis and reporting back to the relevant stakeholders. Working with the commercial partnerships team to deliver sponsor contractual rights.
  • Working with the customer services team to resolve any queries related to Supporters and/or All Stars Cricket emails.
  • Building relationships with our partners across the First-Class County network. Working with our IT team, digital and email marketing agencies to manage our customer databases, ensuring customer data remains clean and GDPR compliant.

 

YOU’LL HAVE

 

  • Experience of using an email service provider to build and deploy emails, including using personalisation and dynamic content.

  • An understanding of how to segment a customer database and target content to audiences. Demonstrable experience in copywriting, preferably for email, and the ability to work within brand and tone of voice guidelines.

  • The ability to gain insights and learnings from performance data and experience of reporting on campaigns.

  • An eye for design and the ability to create eye-catching and engaging emails.

  • Capability of briefing and working with design teams to create assets for our email campaigns.

  • A willingness to work flexibly and proactively, both autonomously and effectively within a team as the situation demands.

  • Experience of working with agencies.

YOU’LL RECEIVE

  • Competitive salary
  • Holiday - 25 days a year Volunteering
  • 2 days a year Pension
  • Non-contributory 8% pension
  • Private medical insurance
  • Employee health cash-back plan
  • Long-term sickness insurance
  • Life assurance - four times your annual basic salary
  • Enhanced maternity Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing
  • OpenBlend - an innovative coaching and performance management tool People Academy - a range of programmes and initiatives to help you develop and reach your potential
  • Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
  • Free online fitness classes
  • 30% Castore discount
  • Cycle 2 Work Scheme Season ticket loan
  • Preferential access to tickets to England and The Hundred games
  • Onsite gym membership

The England and Wales Cricket Board is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

 

The ECB is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our services.

 

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