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Head of Acquisition and Performance Marketing

Employer
Hays Marketing
Location
England,London
Salary
£70000.00 - £80000.00 per annum
Closing date
8 Sep 2022

View more

Experience Level
Director
Sectors
Professional Services
Contract Type
Permanent
Hours
Full Time
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Job Details

Your new company
We are Hays, the world's leading recruitment experts. Last year we placed 81,100 people into permanent jobs and 254,000 people into temporary roles.

Every day, across our business, we benefit society by helping people succeed and enabling organisations to thrive - creating opportunities and improving lives.

We are recruiting for an exciting opportunity to join a UKI Marketing Team in the role of Head of Digital Acquisition & Performance Marketing. The role will be based in Central London with flexibility & hybrid home-working available.

Your new role
As Head of Digital Acquisition and Performance Marketing, your job will be responsible for leading performance marketing activities to drive traffic and acquire new customers, resulting in new and repeat revenue growth. As part of a wider Digital Marketing team, your primary focus will be Programmatic, Paid Search & Social, Display and Retargeting channels. You will manage a small team responsible for Paid Search & Social activities, taking the lead yourself in working with Affiliate Partners who execute the Programmatic Advertising strategy. The business are in an exciting time of channel diversification, meaning you will be responsible for Affiliate contract negotiations, liaising with IT for set-up, briefing and enabling the business users, and the continued monitoring & optimisation of channels to effectively track web applications.

You'll be managing a range of Performance and Acquisition projects; testing and piloting activities, managing budgets and analysing success metrics. You'll be driving both B2B and B2C web engagement - driving both traffic and applications on-site.

What you'll need to succeed
You'll need a good understanding of the role of Acquisition in Digital strategy to be able to work with the CRM and SEO teams, but your skills and focus needs to be in Paid/Performance channels - Paid Search, Paid Social, Programmatic buying, Affiliate Management, Retargeting, and Display.

Other required skills include:

* Strategic experience in a fast paced digital or agency environment
* Experience managing a team and third-party agencies
* Proven understanding of the principles of marketing disciplines within the B2B & B2C worlds
* Experience in a comparable role where you are co-ordinating activity across all digital marketing channels and will have a good track record of delivering ROI on digital marketing spend
* Experience in either developing or utilising attribution and customer lifetime value models to support marketing planning and execution
* Skilled in Google Analytics/AdWords/SEM Rush

What you'll get in return
You will receive a salary of up to £75,000 plus package including bonus. You will have the opportunity to head up a growing Performance Marketing team, during an exciting time of channel diversification and investment into exploring new areas of paid performance. You will work alongside colleagues specialising in various areas of Marketing, from CRM to Content, PR, Communications, SEO and Social Media in a large team functioning similarly to an in-house agency. This is a fast-paced, high-achieving team with opportunities to gain visibility and impress across a global FTSE business.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Whatever your ambition in your job search - we share it. We're invested in life-long partnerships that empower both people and businesses to succeed. Our robust relationships with employers across the world of work, the latest insights and deep industry knowledge, means we have the best roles for you, at all stages of your career journey. Because at Hays, we're Working for your tomorrow.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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