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Performance Marketing Manager

Employer
British Gas
Location
England
Salary
Negotiable
Closing date
6 Sep 2022

View more

Experience Level
Manager
Sectors
Utilities
Contract Type
Permanent
Hours
Full Time
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Job Details

At British Gas, we have one of the best-known brands in the country (with 95% brand awareness). We have a family of door-opening brands that are the envy of many and we're really excited about the future.



Why? Because we're evolving to become a truly purpose-led organisation, helping millions of customers to live more sustainably, simply, and affordably.



Whether we're installing an EV charger on every driveway in the UK or introducing thousands of homes a year to the benefits of heat pumps, our ambition is clear.



Of course, change like this doesn't happen overnight. But we truly believe that we have a vital role to play in helping the nation prepare for a net zero future and supporting them through a once in a generation cost-of-living crisis.



And from a Marketing perspective, we want to be bolder, braver, and more relatable than ever before. We need to think - and act - like a true retail brand, one that's not afraid to show up in unexpected ways in order to fundamentally change how people see us.



This is how we drive the kind growth we know we're capable of.



To get where we're going, we need a brilliant Marketing Performance Manager with the vision, passion and energy to drive growth and deliver against commercial and customer goals. You'll wake up every day hungry to grow our business.



Reporting into the Performance Marketing Lead, you'll be empowered to lead best-in-class, multi-channel performance marketing campaigns





The Role



We have an exciting opportunity for a Marketing Perfomance Manager with the vision, passion and energy to drive growth and deliver against commercial and customer goals. You'll wake up every day hungry to grow our business.



Reporting into the Performance Marketing Lead, you'll be empowered to lead best-in-class, multi-channel performance marketing campaigns.



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Lead, plan & deliver distinctive and compelling performance marketing activity to maximise sales, CPS & ROMI to support commercial ambitions and brilliant customer outcomes
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Identify and lead opportunities to help brand connect with consumers to drive reappraisal and consideration
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Provide ongoing insight and analysis to understand performance, leveraging data and analytics to identify opportunities to drive growth
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Play a key role in the delivery of above-the-line campaigns, from media planning to creative development
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Build attention-grabbing, thumb-stopping and platform-first creative that connects with and drives action from customers
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Support the launch of new propositions and products to market, using a multi-channel approach to scope out markets and test and learn to help the business evolve
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Ensure alignment of creative and messaging throughout the customer journey
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Support the Performance Marketing Lead to drive commercial performance and support the goals of the Marketing Director, Commercial GMs and Commercial Director



The Person



As an experienced Performance Marketing Manager you'll have a track record of:

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Outcome and impact driven with a relentless focus on commercial and customer outcomes over outputs
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Managing effective and efficient integrated marketing campaigns with extensive knowledge across PPC, SEO, SEM, Social, Affiliates and content creation, delivering against Commercial outcomes
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Support the continuous development of in-market activity to maximise our investment and drive efficiencies through channel analysis, optimisation & resource
*

Driving and supporting a test and learn culture, with a focus on consistently optimsing the approach and performance
*

Managing multi-million-pound marketing budgets



And you'll have clear examples of:

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Managing a range of stakeholders in a matrix organisation
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Customer-led thinking & creativity - passionate about the customer and meeting their needs
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Understanding the complexities of operating in a regulated environment
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Getting things done - "can do" attitude is a must
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Strong attention to detail and enthusiasm for quality and consistency
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Data-driven decision making, able to use data and insight to drive campaign effectiveness
*

Budget management

Company

We're a leading energy company – part of the Centrica group, one of the Top 30 companies in the FTSE100. We focus entirely on energy and related services – activities which offer exciting opportunities across a wide range of career paths throughout the UK.

Every one of our people has a role to play in driving our business forward. Whether you’re in engineering or marketing, IT or finance, at British Gas you'll have the chance to make a real contribution to the company.

Our success depends on providing an environment in which our employees can flourish, so it’s in our interest to make British Gas a great place to work.

 

 

 

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