Marketing Communications Lead

At British Gas, we have one of the best-known brands in the country (with 95% brand awareness). We have a family of door-opening brands that are the envy of many and we're really excited about the future.



Why? Because we're evolving to become a truly purpose-led organisation, helping millions of customers to live more sustainably, simply, and affordably.



Whether we're installing an EV charger on every driveway in the UK or introducing thousands of homes a year to the benefits of heat pumps, our ambition is clear.



Of course, change like this doesn't happen overnight. But we truly believe that we have a vital role to play in helping the nation prepare for a net zero future and supporting them through a once in a generation cost-of-living crisis.



And from a Marketing perspective, we want to be bolder, braver, and more relatable than ever before. We need to think - and act - like a true retail brand, one that's not afraid to show up in unexpected ways in order to fundamentally change how people see us.



This is how we drive the kind growth we know we're capable of.



To get where we're going, we need a brilliant Marketing Communications Lead with the vision, passion and obsession to pivot our marketing campaigns to show up more like a retailer and truly champion customer obsession. You will be leading advertising campaigns for one of the biggest - and now most relevant - brands in the UK; how cool is that?!



Reporting into the Marketing Director, you'll be empowered to be bolder and braver than ever before in our advertising.





The Role



We have an exciting opportunity for a Marketing Communications Lead with the vision, passion and obsession to pivot our marketing campaigns to show up more like a retailer and truly champion customer obsession. You will be leading advertising campaigns for one of the biggest - and now most relevant - brands in the UK.



Reporting into the Marketing Director, you'll be empowered to be bolder and braver than ever before in our advertising.

*

Lead and own portfolio marketing strategies
*

Lead the development of compelling, brave, and distinctive marketing campaigns
*

Take a multi-portfolio view, ensuring activity ladders up to our brand purpose
*

Responsible for the alignment of marketing and end to end customer journey
*

Key interface into GM's and agency partners
*

Develop campaigns that drive core trading performance, thinking, and acting like a retailer
*

Develop best in class creative, guided by our brand purpose
*

Lead marketing planning process
*

Obsess over the customer journey to ensure the best possible experience for customers
*

Ensure consistency across all campaign performance comms
*

Develop best in class creative, guided by our brand purpose



The Person



As an experienced Marketing Communications Lead you'll have a track record of:

*

Outcome and impact driven with a relentless focus on commercial and customer outcomes over outputs
*

Leading the development of distinctive marketing campaigns
*

Driving commercial growth through effective and efficient marketing activity
*

Building marketing strategies that show clear purpose and ambitions
*

Holding stakeholders and agency partners to account, ensuring all marketing communications drive customer growth and champion customer obsession
*

Managing multi-channel marketing campaigns with expertise across a spectrum of channels.
*

Championing the customer, whilst obsessing over the performance of the business
*

Experience of driving marketing effectiveness within a matrix
*

structure, through defining and embedding an attribution model, managing large budgets and cost governance and driving return on marketing investment



And you'll have clear examples of:

*

Leading with empowerment and empathy to nurture future stars and motivate colleagues and partners to achieve outcomes they are proud of
*

Managing a range of stakeholders in a matrix organisation
*

Customer-led thinking & creativity - passionate about the customer and meeting their needs
*

Understanding the complexities of operating in a regulated environment
*

Getting things done - "can do" attitude is a must
*

Ability to influence, engage and lead in a positive, inspiring manner
*

Strong attention to detail and enthusiasm for quality and consistency
*

Agency management
*

Brilliantly bold and distinctive creatives
*

Marketing campaigns that drive performance goals