Marketing Analyst - Customer Journey

Hays Marketing
England,West Midlands
£42000.00 - £46000.00 per annum
Closing date
31 Aug 2022

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Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
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Job Details

Marketing Analyst - SEO & Content

Finding the right role takes careful consideration - and we are the life-long partners that can help you on your journey towards success. Here with you every step of the way - we can connect you with opportunities that match your priorities and goals. Because at Hays, we are Working for your tomorrow.
Your new company

Our client is a multinational discount supermarket chain with over 10,000 stores worldwide, and are constantly opening new stores globally, with an influx of impressive sales figures and are catering to an increasing number of consumers through their online stores.

Your new role
You will be responsible for all content on the company website. This includes short term tactical initiatives to support key seasonal events and brand marketing campaigns as well as building evergreen, search engine optimised content that drives new customer acquisition across our Grocery and Special offers. Importantly, you will be responsible for the on-site customer journey, from deciding what is featured on the home page to ensuring customers can quickly and easily find what they need. KPIs will include traffic and online sales from the organic channel as well as on-site email sign-ups. Working as part of the National Marketing team, you will technically lead three Assistants.

What you'll need to succeed
Experience of growing traffic and online sales from Organic Search
Experience of UX and Customer Journey mapping
Experience of web content management
Experience of Supplier Management
Experience of working with SEO
Strong written and spoken communication skills. Candidates must be detail orientated, deadline driven and able to multi-task.
Advanced Excel Skills and proficient in Microsoft Word/Outlook

What you'll get in return
*Salary: £42,435 rising to £46,580
*5-day/40-hour week, working Monday- Friday, with the opportunity for remote working 2 days per week.
*5 weeks' annual leave plus Bank Holidays.
*In office flexitime.
*Full training provided.
*Pension scheme.
*Private employee medical insurance after 4 years.
*Company sick pay scheme.
*Company maternity, paternity and adoption leave pay after 2 years.
*Access to a free, 24/7, confidential virtual GP service for all Colleagues and their children (under the age of 16)
*Long service rewards.
*A variety of Perks including bike to work scheme, discounted gym passes, accommodation, travel, cinema and family day out tickets.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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