Marketing Analyst - Customer Retention

Employer
Hays Marketing
Location
England,West Midlands,Birmingham
Salary
£42000.00 - £46000.00 per annum
Closing date
31 Aug 2022

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Job Discipline
Marketing (General)
Experience Level
Analyst
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
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Job Details

Marketing Analyst - Customer Retention - £42k- £46k

Finding the right role takes careful consideration - and we are the life-long partners that can help you on your journey towards success. Here with you every step of the way - we can connect you with opportunities that match your priorities and goals. Because at Hays, we are Working for your tomorrow.

Your new company
Our client is a multinational discount supermarket chain with over 10,000 stores worldwide, and are constantly opening new stores globally, with an influx of impressive sales figures and are catering to an increasing number of consumers through their online stores.

Hays are currently recruiting for a Marketing Analyst with experience in customer retention the client is searching for someone that can help to maximise the value of their existing customer database across online sales and Click & Collect grocery. This is an exciting time to join the team as they design and rollout our customer retention and customer data strategy as part of the implementation of their new Customer Data Platform. Working as part of the National Marketing team, you will technically lead Assistants across email marketing, app marketing and remarketing .

Your new role
You will need to understand our customers, and really get to grips with how data can help every part of our business. It will see you come up with new and innovative ideas, and ensure projects are delivered on time and within budget.

*Being the Business Subject Matter Expert for the implementation and rollout of our new Customer Data Platform
*Defining the requirements for the customer data strategy
*Designing the customer retention strategy
*Implementing marketing automation programmes to drive revenue
*Optimising performance of email marketing, app marketing and remarketing
*Collaboration with local and international Product Owners to manage system enhancements
*Weekly and monthly reporting and analysis - creating insight that drives change

What you'll need to succeed
*Experience of email marketing, app marketing and remarketing in either a client side or agency environment
*Experience of working with the Adobe stack of marketing tools - particularly Campaign, Target and Workbench
*Experience of implementing marketing automation programmes
*Strong numerical and statistical skills- Proficiency in working with and analysing large data sets
*Strong written and spoken communication skills. Must be detail orientated, deadline driven and able to multi-task.
*Advanced Excel Skills
*Proficient in Microsoft tools - Word/Excel, PowerPoint
*Excellent communication and project management skills
*Excellent Presentation and reporting skills
What you'll get in return

*Salary: £42,435 rising to £46,580
*5-day/40-hour week, working Monday- Friday, with the opportunity for remote working 2 days per week.
*5 weeks' annual leave plus Bank Holidays.
*In office flexitime.
*Full training provided.
*Pension scheme.
*Private employee medical insurance after 4 years.
*Company sick pay scheme.
*Company maternity, paternity and adoption leave pay after 2 years.
*Access to a free, 24/7, confidential virtual GP service for all Colleagues and their children (under the age of 16)
*Long service rewards.
*A variety of Perks including bike to work scheme, discounted gym passes, accommodation, travel, cinema and family day out tickets.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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