Global Marketing Senior Manager

Employer
VMA Group
Location
London (Greater)
Salary
up to £85,000 DOE
Closing date
22 Aug 2022

View more

Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Consultancy
Contract Type
Permanent
Hours
Full Time
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Job Details

Global Marketing Senior Manager

Responsibilities: 

Working with business leaders to deliver global marketing initiatives

  • Shaping account-based marketing plans to ensure best-in-class engagement with ERM’s most valued clients.
  • Leading on the delivery of cross-cutting, global programmes that advance ERM’s commercial objectives in key thematics e.g. low-carbon economy transition, sustainable finance and business resilience
  • Co-ordinating regional teams in the delivery of global marketing initiatives e.g. through related events, sharing of key collateral, content and thought leadership etc.

Leading on global client events

  • Leading on the execution of global client events, both ERM owned and working with third parties e.g. on industry conferences
  • Ensuring rigorous assessment of events, both before and after, to maximise ROI

Delivering a central bank of best-in-class marketing assets, tools and approaches

  • Developing a central repository of best-in-class marketing assets, templates and tools that can be utilised across the business to ensure more consistent communication of our brand and value proposition Identifying and developing a pipeline of client case studies and impact stories that can be amplified across different channels and audience groups
  • Ensuring that thought leadership developed by the Sustainability Institute by ERM is developed into marketing assets and materials that can be used to engage clients
  • Ensuring best practice relating to client proposals is shared and implemented across the business
  • Ensuring best practice relating to graphics and visual identity are consistent in all client collateral

Increasing focus on impact of marketing initiatives 

  • Leading on the development of regular brand tracking exercises to understand and enhance the impact of marketing activity
  • Leading a process to gather client data/insight on a regular basis to shape ERM content themes and articulation of the value proposition

Building capability, globally and regionally 

  • Growing the global team to ensure it is adequately resourced to meet global and regional marketing needs e.g. in competitor intelligence
  • Acting as a centre of excellence for the business, developing processes, assets and tools that enhance the company’s approach to client marketing  

Time commitment and location

Five days a week, a total of 37.5 hours a week usually between the hours of 9.00 - 5.30 PM Monday to Friday. Applications will be considered from any location.

Requirements and capabilities

  • Relevant experience leading a global marketing team, preferably within a professional services environment 
  • Comfortable working in a matrixed organization
  • Strong interpersonal skills and significant experience in working with senior leadership teams and other key stakeholders
  • Expert verbal and written communication skills with proven credentials and examples
  • Strong knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences
  • Strong knowledge of marketing and communication technologies and tools
  • Excellent project management skills, analytical and business acumen
  • Strong people management skills
  • Curiosity & interest in commercial aspects of the business, such as sustainability, climate change, low carbon etc.

Company

About VMA Group

VMA GROUP is the leading international interim, contract, permanent and executive search recruitment specialist for marketing, digital and communications.

For over 40 years, VMA GROUP has focused on building strong and lasting relationships in the marketing, digital and communication sectors, working with candidates who have become clients, and clients who have become candidates. We consider ourselves to be a true career-partner. 

Our team, which includes marketing and communication specialists working alongside recruitment professionals, maintain long-term, commercially successful relationships with our international network of clients – from innovative, independent start-ups to large, complex multinational corporations, as well as public and not-for-profit organisations.

With offices in London, Manchester, Amsterdam and Brussels, we have a reputation for providing leading consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the marketing, digital and communications industry.

Whether you are looking for your next career move in Marketing, Digital or Communications, or you are looking to recruit exceptional talent for your team, please contact us on 020 7436 4243 or visit our website www.vmagroup.com

Find Us
Website
Telephone
+44 (0) 20 7436 4243
Location
10 Bloomsbury Way
Holborn
London
WC1A 2SL
United Kingdom

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