Marketing and Campaigns Officer

Marketing and Campaigns Officer- Housing Association - £36,343 per annum- 12 month FTC

* Housing Association
* £36,343 per annum
* 12 month FTC
* Hybrid working

Your new company
Housing Association London

Your new role

The association are looking for a driven and talented marketing communications professional to lead the delivery of engaging campaigns while advising colleagues on the effective use of brand, marketing and
communications channels.

Proactive and forward thinking, you'll have your finger on the pulse when it comes to the ever changing world of marketing communications and are able to adapt to, and operate across, multiple channels.

You will have meticulous attention to detail when writing and proofing content and know exactly how to craft messages in a way that engages our colleagues, customers and other key audiences.


* Lead and develop compelling campaigns across a range of print and digital media for key audiences including customers and colleagues
* Lead and oversee the development of innovative and compelling materials and resources that engage and excite audiences with our purpose, values and corporate priorities
* Lead the delivery of content planning across all channels and audiences, ensuring consistency of messages
* Manage content playbook, liaising with colleagues in the wider department to ensure the associations story remains relevant, timely and engaging
* Manage content across multiple platforms and audience, optimising content and SEO which leads to demonstrable rewards
* Manage and deliver regular, meaningful and consistent marketing communications campaigns that enhance engagement and user experience
* Devise, develop and co-ordinate the delivery of engaging and clear omnichannel campaigns to inform, promote and engage audiences with a wide range of initiatives and programmes
* Play a lead role in making sure the brand and 'tone of voice' are consistent and strong in all communications
* Drive cultural improvement plans by ensuring marketing communications support building, embedding and evolving of culture and brand
* Seek out, identify and tell great stories that demonstrate and build the brand
* Craft crisp, concise, engaging and relevant content for all our platforms and channels, including Twitter, Facebook, e-newsletters, magazines, websites and the intranet
* Work with colleagues around the business to deliver messages with impact while engaging the audience
* Work closely with the in-house design team to create and land high quality and memorable print and digital content
* Initiate research and invite feedback to recommend and implement new marketing communications initiatives across audiences and channels
* Measure and monitor the impact of marketing communications campaigns to propose new or better options to increase engagement, reach and impact

What you'll need to succeed


* A talented writer for all channels and all occasions. From crafting the perfect social post to feature writing, you will be skilled at positioning messages for the greatest impact

* Able to turn complex information into clear copy, relevant to the audience and channel
* A creative marketing communications professional, adept at imagining and delivering exciting, omnichannel campaigns with clear focus and results
* Able to plan and project-manage complex campaigns, using different channels to reach different audiences
* Able to work well under pressure, solve problems, be innovative and proactive at implementing solutions
* Able to prioritise effectively, manage multiple projects, meet sometimes challenging deadlines and work with minimal supervision
* An expert at managing all levels of stakeholders (including senior management) during a project, ensuring timely, high quality outputs

What you'll get in return

* Flexible and agile working
* Competitive salaries that are benchmarked regularly against current market rates
* Up to 30 days paid annual leave
* Two additional paid volunteering days each year
* Learning and development programme where we invest in your personal development and training as soon as you start work with us

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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