This job has expired

Senior Brand Manager

Employer
Hays Marketing
Location
England,West Midlands,Birmingham
Salary
£35000.00 - £57850.00 per annum
Closing date
2 Aug 2022

View more

Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Utilities
Contract Type
Permanent
Hours
Full Time
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Job Details

Senior Brand Manager - up to £57k - Remote

Hays are recruiting for a Senior Brand Manager who will be responsible for building and developing the company brand and ensuring consistent execution throughout the whole customer journey, delivering strong business performance and brand health scores.

Your new company
Be part of the World's most trusted provider of home repairs and improvements, operating throughout the UK and in six countries globally. It is listed on the London Stock Exchange as well as being part of the FTSE 250 Index.

Your new role
●Responsible for the development of the brand proposition, creating a strategic brand framework that drives reappraisal of the company as a compelling consumer brand and supports the aspiration to be the trusted brand.

●Responsible for the brand health performance reporting, identifying baseline brand health metrics in order to track and report on any brand awareness trends, shifts and challenges with the Insight Team and ensuring relevant outputs shape future activity

●Responsible for the development of target bullseye consumers for each product group alongside any research required to understand how is best to target and acquire/retain these consumers

●Work with brand agency partners to deliver brand best practice, writing briefs, and managing the agency relationship to best support the brand strategy, aligned to key KPIs and objectives

●Responsible for content strategy and creative that drives a positive interaction between the Customer and brand, including the evolution of our own content hub 'Living' eventually leading to an increase in engagement and conversion through effective content planning and search optimisation.

●Responsible for the delivery of an insight-led, commercially driven and measurable external communications strategy aligned to the broader marketing and business strategy. Build the reputation of the brand to support organic growth - positioning us as 'experts' within our category, bring our brand values to life and connect us with our target consumers.

What you'll need to succeed

●Experience of developing consumer brand propositions that deliver increased brand awareness and commercial return
●Experience in using data, insights and market research to create and drive strategies and marketing plans
●Excellent communication and influencing skills
●Experience of managing agency relationships
●Flexible and comfortable with change; not phased by changing business priorities
●Strong organisational and time management skills
●Confident and clear communication skills; will stand up for what you believe in
●A team player; will lead by example and get stuck in when necessary

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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