Senior Marketing Executive

Full-time, flexi working (remote + friendly London office)

Amazing opportunity for a talented marketeer to develop marketing campaigns and implement them from end to end as part of the growth strategy for an industry-leading communication coaching company.

About the client:

Our client is a value-driven, innovative and high-growth business in an exciting phase of its journey. A world-class communication coaching company that works with professionals in London and internationally. Their training combines psychology and performance through a unique methodology.

Culture is very important to our clients, positivity, excellence, and collaboration are essential. You will be joining a passionate team, who are committed to delivering quality and excellence and being of real value in the world. The working environment is stimulating and dynamic, with new ideas implemented quickly.

The key ethos is that every team member feels valued and knows they are delivering real value in the world

Specifics:

We are looking for a talented individual who is passionate about marketing and personal development to help take marketing to the next level as the business looks to scale and expand globally. Whether you are coming from an established corporate, agency or start-up, it is important to have an energetic attitude and contribute your individual expertise as you play a big role in a collaborative team. We are looking for a superstar who's happy to work independently and is not afraid to use initiative.

The Senior Marketing Executive will be responsible for creating lead generation tools (FB lives, webinars, eBooks, downloadable PDFs), emails and communication workflows so exceptional and articulate use of English is required.

​Responsibilities

● Input and create the ongoing marketing strategy with the aim of reaching new customer segments for the 1:1 coaching business. There may also be a lighter focus on our other business units - B2B and an eLearning platform.

● Gaining a deep understanding of the users and potential client base and how best to communicate and reach out through targeted marketing campaigns.

● Design and implement a content marketing strategy for all business units to increase website visitors, leads and ultimately clients.

● Plan & execute our communication calendar - including regular email newsletters to our database, blog posts, online events and social media.

● Help to source and then manage an agency with who they will work to launch new products.

● Develop new lead magnets & workflows to attract clients on different channels - including eBooks, Webinars, and Facebook Live events.

● Content creation - including blogs, social media and videos - from briefing through to publishing (working with a copywriter).

● Improve customer journey and experience from lead, through to client and advocates.

● Increase social media reach & engagement (including YouTube).

● Manage brand consistency across all channels - with particular focus on ensuring the tone of voice is on point.

● Measure and analyse activity against targets and build on successful activities.

● Optimisation of all content for SEO.

Who we are looking for:

● Someone who is passionate about personal development.

● Extremely organised & detail orientated-creative with a can-do attitude.

● At least 5 years of previous relevant work experience.

● Skilled writer with the ability to really understand the pain points of the clients when drafting blogs, eBooks & social media.

● Digital content experience, including social media management & SEO.

● Experience planning & delivering targeted marketing campaigns using CRM tools (experience with HubSpot is an advantage).

● Ability to deal directly with clients to support marketing activities.

● Excellent communicator & confident decision-maker.

SALARY & BENEFITS

● £45,000 - £50,000 per annum(DOE)

● Performance-related bonus

● Office hours - 9am -5:30pm

● Flexible working-currently upto3 days a week in central London office – Expected 3 at least first 90 days (but still flexible which days, and obviously on occasions, working towards 2/3 in office).

● Part of a passionate and supportive team with regular team socials

​********************************

Feel free to reach out to Jack directly - Jpascoe@VMAGROUP.com

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities. Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services. We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes. In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter