Cunard has a rich, over 180-year heritage as well as exciting plans for the future with a fourth ship, Queen Anne, joining the fleet. It’s an exciting time as we shape our future! A fantastic opportunity has arisen to join our Digital Marketing Team as Director, Digital.
In this role you will be responsible for taking the lead on defining the digital strategy for Cunard, in line with the brand strategy, to inform the technology/digital transformation roadmap, ensuring we optimise the functionality of our digital infrastructure and ecosystem to deliver a market leading digital experience.
Reporting to the Vice President, Sales & Marketing, you will sit at the forefront of our vision and lead a talented and committed team of professionals covering usability, product development, content management and eCommerce.
Ensuring that the Directorate has a joined-up strategy for and approach to digital whilst building capability, championing best practice and ensuring we’re taking real-time analytics to drive channel performance. In doing so, take a lead role in delivering improved direct channel profitability, achieving our revenue targets and make it easier for guests to book.
The role covers responsibility for digital in all Cunard markets (websites are currently in UK, NAM, Germany, Australia).
To be successful in this role you will have experience of working within a large omni-channel organisation with proven management and leadership skills. You will also have a proven track record of identifying and realising digital opportunities that delivered both incremental sales whilst maintaining brand integrity.
It is a key requirement that you have strong knowledge of Digital development processes as well as Digital marketing channels: especially Paid Search, Organic, CRM and Affiliates along with experience of developing CRM Strategies utilising level platforms like Adobe or similar.
In addition, you will have an understanding of attribution, platforms and reporting and commercial acumen having worked on digital strategy at a senior level.
To view the full job description, click here
This role has been levelled at a CUK05
At Carnival UK we are passionate about our people. Working together to inspire and empower one another to be enthusiastic and bold in the decisions we make is essential to our culture. We also believe in rewarding our colleagues for the fantastic hard work they do.
As a Carnival UK colleague you can enjoy a range of benefits including:
- Annual discounted cruise with Cunard and P&O Cruises plus late availability offers
- Annual Bonus
- Minimum 25 days of holidays and option for holiday trading
- Contributory Defined Contribution Pension scheme
- Company paid Private Medical & Dental Insurance
- Company paid Health Assessment
- Employee Shares Plan
- Electric Car scheme
- Life Assurance
- Cycle to work
- Access to digital GP
- Opportunity to join employee led networks
- Extensive learning and development opportunities
- Employee assistance programme
- Shopping discounts portal
We are based out of a fantastic working environment in the heart of Southampton and offer a fun vibrant culture to be a part of