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Marketing Executive (B2C)

Hays Marketing
England,West Midlands,Coventry
Closing date
22 Jun 2022

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Job Discipline
Marketing (General)
Experience Level
Pharmaceutical and Healthcare
Contract Type
Full Time
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Job Details

Marketing Executive (B2C) - 5-month Rolling Temp - Coventry - Hybrid Working

Hays are recruiting for a Marketing Executive (B2C) on a 5-month rolling temporary contract, to join a leading pharmaceuticals business based in Coventry. You will be reporting into the B2C Acquisition Marketing Manager and be responsible for supporting and implementing overarching marketing plans.

Roles & Responsibilities

* Work with B2C Marketing Acquisition Manager, social & PR and the digital marketing team to develop marketing briefs for campaigns and tactical marketing activity in line with business objectives
* Develop creative assets for owned and ATL channels with creative agency
* Develop and implement cross channel marketing plans with key stakeholders, including email, social media, PR, paid search
* Develop point of sale and colleague engagement tools to support marketing campaigns, including the monthly colleague magazine
* Communicate marketing plans with key stakeholders to ensure channels are aligned with creative, strategy and timings
* Implement ATL media plans and ensure tracking is in place to measure effectiveness
* Maintain good working relationships with media, creative and print agencies, as well as internal stakeholders
* Keep track of competitor's promotional and campaign activity and report weekly
* Manage campaign budget with the support of B2C Marketing Acquisition Manager and raise purchase orders for marketing activity

Experience Required

* Educated to degree level or equivalent
* Previous B2C marketing experience
* Experience implementing cross channel campaigns
* Experience of working in a fast-paced environment
* Commercial awareness

What you'll get in return

* 5-month rolling temporary contract - Starting ASAP!
* £120-130 day date
* Hybrid working (1/2 day in office)
* Based in Coventry

Please get in touch via the details below if you think that your skill set matches and you want to take on your next challenge!

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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