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Communications Officer

Employer
Garden Organic
Location
Garden Organic Head Office, Ryton Gardens. Hybrid/remote working possible
Salary
£25,000 - £28,000
Closing date
14 Jun 2022
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Job Details

Overall purpose of the role:

This is an exciting opportunity to join the charity’s busy Marketing and Communications Team. As Communications Officer you will play an essential part in all our wide ranging communications activities; from our award-winning podcast, website and social media channels, to our members’ magazine and exhibition attendance.

We are looking for a creative individual, with a flair for writing for both on and offline channels. You’ll possess an inherent understanding of how to engage people across all platforms and a desire to inspire people to adopt organic and sustainable growing practices.

You will be organised, work to deadlines and be a stickler for accuracy and consistency in messaging and advice across all content.

As one of the voices of our organisation, you will play a pivotal role in sharing our 60+ years of organic growing knowledge and information in an inspiring and engaging way.

Main duties:

  • Podcast - Plan and produce The Organic Gardening Podcast, briefing colleagues/presenters on topics/themes, editing the podcast ready for distribution and providing quotes and content to promote each episode.
  • Social media – Plan and execute the charity’s social media activity, including creating and sharing posts, engaging with followers and supporters, reporting on engagement and identifying ways to build our audience and engagement.
  • Public relations – Working with our PR agency to plan, create and distribute proactive press releases and articles, responding to any ad hoc enquiries, keeping track of any coverage and informing key colleagues of any issues or opportunities on the horizon.
  • Website – Support the Website Project Manager in the development of content for the new Garden Organic website, and lead in the ongoing creation of content optimized for search engines.
  • Copywriting & editing – Identifying, producing and sharing stories and information on the charity’s impact, through our community projects, research work, seed conservation, organic horticultural education, campaigning and more.
  • The Organic Way members’ magazine – Working with the external publishing house and editor, plus in-house colleagues, support in the creation and production of The Organic Way magazine.
  • Campaigning - Contributing to Garden Organic’s campaigning activity, leading on translating and sharing complex environmental and horticultural issues for general gardeners.
  • Internal engagement and communications - Liaise with teams across the organisation to keep colleagues up to date with communications activities and identify ways to share information across different stakeholder groups.
  • Videos and photos – supporting in the productions and dissemination of videos, photos and any other digital assets. Managing the charity’s digital assets, including implementing and managing a new digital asset management system.

It is the nature of work at Garden Organic that tasks and responsibilities are, in many circumstances, unpredictable and varied. All employees are expected to work in a flexible way when the occasion arises where tasks are not specifically covered in the Job Description and have to be undertaken. Some evening, weekend and bank holiday working will be required on a regular rotational basis.

Knowledge, skills & experience

Excellent copywriting, both off and online, with high attention to detail

Excellent written and spoken English

Understanding of writing for different audiences

Passionate about gardening and organic practices

Experience of producing and editing a podcast, using Audacity software

Excellent time management and ability to meet conflicting deadlines

Social media, including Instagram, Facebook, Twitter, LinkedIn and TikTok

Stakeholder engagement

Search engine optimisation

Good interpersonal skills, working with a broad range of people

Email marketing

Willing to travel to events

Company

Garden Organic is the UK’s leading organic growing charity. For over 60 years we’ve been researching and promoting organic growing to get as many people as possible growing the organic way.  We know that organic growing is the most sustainable way of growing, and offers far-reaching benefits for human health, and the health of the environment & wildlife.

Our work is as interesting as it is varied; we provide advice to our 20,000 members online, through videos, social media and more; we support organic growing activities up and down the UK; we maintain the Heritage Seed Library; we raise awareness of issues impacting organic growers, and so much more.

Consumer awareness of the many benefits of organic gardening is growing year on year, and we want to grow with it.

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