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Senior Digital Marketing Manager

Employer
VMA Group
Location
London (Central), London (Greater)
Salary
£50k - £60k +10% Bonus
Closing date
8 Jun 2022

View more

Job Discipline
Data & CRM, Digital, Marketing (General)
Experience Level
Manager
Sectors
Pharmaceutical and Healthcare
Contract Type
Permanent
Hours
Full Time
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Job Details

Exciting new opportunity for a Senior Digital Marketing Manager to join a world leading provider of healthcare services.

The successful candidate will be a technical marketeer, responsible for helping to shape all email and paid media strategy for the business and will have experience managing performance marketing channels & analytics.

Would suit an agency or in house applicant.

Hybrid working model with 1 day in office and 4 from home.

Key responsibilities:

  • Focus on PPC as key channel responsibility
  • Managing email lifecycle campaigns from acquisition, through to conversion, retention and reactivation
  • Implementation tracking of paid media campaigns from activation, optimisation and reporting
  • Collaboration with internal teams to create landing pages and optimise user experience
  • Ability to evaluate end to end customer experience across multiple channels and customer touch points
  • Track / optimise spend based on performance of channel activity
  • Plan, execute, and measure conversion tests whilst supporting with weekly, monthly and quarterly reports and analysis
  • Research, test and scale new customer acquisition channels, techniques and technologies

Key Skills:

  • Previous experience in a similar digital marketing role
  • Demonstrable experience leading and managing email, PPC, SEO and programmatic display advertising campaigns
  • Knowledge across Content (including video) and Social Media as well as current online marketing concepts, strategy and best practice
  • Solid knowledge of website analytics tools. (eg Google Analytics)
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Bachelor degree in marketing or any business-related degree

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com - 07789 873850 

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

Company

About VMA Group

VMA GROUP is the leading international interim, contract, permanent and executive search recruitment specialist for marketing, digital and communications.

For over 40 years, VMA GROUP has focused on building strong and lasting relationships in the marketing, digital and communication sectors, working with candidates who have become clients, and clients who have become candidates. We consider ourselves to be a true career-partner. 

Our team, which includes marketing and communication specialists working alongside recruitment professionals, maintain long-term, commercially successful relationships with our international network of clients – from innovative, independent start-ups to large, complex multinational corporations, as well as public and not-for-profit organisations.

With offices in London, Manchester, Amsterdam and Brussels, we have a reputation for providing leading consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the marketing, digital and communications industry.

Whether you are looking for your next career move in Marketing, Digital or Communications, or you are looking to recruit exceptional talent for your team, please contact us on 020 7436 4243 or visit our website www.vmagroup.com

Find Us
Website
Telephone
+44 (0) 20 7436 4243
Location
10 Bloomsbury Way
Holborn
London
WC1A 2SL
United Kingdom
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