CRM Executive - GAME

The focus of the role is to deliver a communication strategy which drives both customer acquisition and retention and increases customer lifetime value. You will be supporting the delivery of engaging campaigns. You'll sit within the CRM & Loyalty  team, but work closely with teams from across the whole business.

• Be part of the CRM team to help plan, build, test and execute various CRM campaigns (Email and App Push channels)
• Involvement in sending ad-hoc transactional messages to customers such as customer service emails.
• Build great working relationships with the Trade Marketing and Commercial Teams to facilitate a seamless process for feedback, amends and approval of designs.
• Tracking the success of direct marketing campaigns including reporting back to the business.
• Use insight and analysis from other functions to influence and improve email campaigns and customer experience.
• Setup of Reward & Elite promotions and changes
• Analysis of promotion results and health of programmes
• Tracking of Loyalty programme performance across channels (Online, Store & app)
• Support through insight data the future development needs of the membership programme

Qualifications

• Experience in marketing teams preferably in Email Marketing
• Good eye for detail and staying on digital trends
• Excellent organisation and communication skills
• Knowledge of gaming industry (but not essential)
• Ability to work proactively and with a positive attitude
• A good understanding of GAME, our current loyalty scheme and the competition
• Able to remain calm under pressure when dealing efficiently with internal and external stakeholders
• High standard of Excel and PowerPoint
• Resilience, flexibility and a willingness to undertake varied responsibilities working alone or as part of a team
• A professional, confidential and flexible approach to working with people
• Ability to maintain composure in high-pressure situations
• Ability to manage a heavy workload and at times conflicting priorities as well as tracking progress on a wide range of tasks
• A positive ‘can do’ attitude and excellent work ethic