Web Analytics Manager

Employer
Hays Marketing
Location
England,London,City of London
Salary
£50000.00 - £75000.00 per annum
Closing date
26 May 2022

View more

Job Discipline
Digital
Experience Level
Analyst
Sectors
Media / Publishing
Contract Type
Permanent
Hours
Full Time
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Job Details

Your new company
Your new company is one of the world's largest publishers of reviewed Scientific journals within bio-scientific medicinal, and technical literature. They publish articles and peer-reviewed journals and articles around Maths, Engineering, Biomedical Research, Energy, and Physics.


Your new role
Your new company is looking for a Web Analytics Manager to own, scale and optimise web analytics tracking architecture and profiles. Reporting to the Director of Data & Operations and working with the wider marketing team, the successful candidate will be the key driver in developing capturable meta data, establishing goals, custom dimensions, organising the accounts and ensuring the company is making the most of the data available. They currently use GA360's Universal Analytics, receiving roughly 10m page-views a month, the post holder will also own the transition to GA4, migrating existing tracking and building new events on the new properties. A good knowledge of implementation of tracking tags through Google Tag Manager would be very helpful, as would a working knowledge of how to transition to server-side tracking - as this is something they would be keen to explore as part of the move to GA4.


What you'll need to succeed

* Previous management of a large web analytics installation
* A good level of understanding of tag implementation through GTM or similar
* Experience with providing web analytics data to stakeholders
* A good understanding of digital marketing and how GA interacts with other platforms


What you'll get in return

* Pension (Up to 17%)
* Opportunity to work fully remote
* Company bonus scheme (15% pa if performance targets met)
* 25 days holiday, growing each year of service
* Half day on Fridays
* Private Medical and Eye care
* Many other perks and benefits


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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