This job has expired

Digital Marketing Manager

Employer
Hays Marketing
Location
England,London
Salary
£43000.00 - £50000.00 per annum
Closing date
23 May 2022

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Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Media / Publishing
Contract Type
Permanent
Hours
Full Time
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Job Details

Digital Marketing Manager - London - Up to £50,000


Your new company
Your new company is a leading science magazine that is thriving due to its phenomenal presence that has led to immense popularity. They produce online learning platforms that host paid for science courses, allowing people to dig into the most popular topics in science. The fast-growing company is currently seeking a Digital Marketing Manager to join on a permanent basis.

Your new role
The Digital Marketing Manager is a core role and discipline within the group and therefore reports directly to the Head of Campaign Marketing. We are seeking a talented individual to take ownership, optimise and develop the Subscriptions sales & marketing strategy for digital marketing channels. You will proactively identify new growth initiatives to test and champion on the development of best practice to ensure optimisation of activities across digital marketing - overseeing delivery and identifying any areas for improvement.

Main Responsibilities

* Champion Digital Best practice by optimising internal inventory and driving stakeholder engagement within the company. Proactively engaging with internal teams prioritising Best Practice throughout all marketing initiatives.
* To cost effectively manage and regularly report on the digital subscription marketing budget ensuring that agreed financial and non-financial targets are met.
* To deliver digital marketing channel sales volume, revenue and contribution targets for the magazine
* Work closely with tech and marketing team to deliver most valuable audiences to the next stage of the customer journey made up of Lead Generation; Conversion; Welcome and Nursery and Save and Win-back.
* To monitor, recommend and lead digital marketing in improving online conversions. Undertaking friction point audits and performance reviews, providing feedback to ensure continual improved functionality to support delivery of corporate objective to increase web acquisition.

What you'll need to succeed

* 2-3+ years digital experience (agency or client-side)
* A natural flare with writing and communicating (fluency in English is essential)
* A clear and demonstrable understanding of digital marketing strategies and tactics, including Google Adwords and Google Webmaster tools
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Knowledge of Google Analytics, HootSuite and other search and social media monitoring tools
* Digital marketing experience: examples of marketing work undertaken in e-commerce site(s) that has seen a clear and marked uplift in sales
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Up to date with the latest trends and best practices in online marketing and measurement
* Demonstrate experience where you have successfully guided projects in the above areas (Role Responsibilities)

What you'll get in return

* 29 days' holiday
* Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 4% Company contribution.
* Life cover under the Pension Plan of up to 4x your basic salary.
* Discounts (for discounts on online shopping, vouchers and reloadable cards)
* Subsidised canteen
* Onsite gym (Northcliffe House only)
* Onsite nurse and GP clinics (Northcliffe House only)
* Our Employee Assistance Programme
* Discounted dining cards
* Private Medical Insurance - Bupa
* Flexible Working policy
* Free gym membership at Northcliffe House Gym
* Eye care assistance
* Family Friendly policies
* Employee Assistance Support
* Access to the magazine
* Invites to Events

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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