Your new company
With a long and extensive history my client are a commercial, charitable organisation involved in a number of community projects. Due to investment and the implementation of new platforms, my client are expanding their Marketing Automation team and seeking a Marketing Automation Manager to drive both these implementations and the ongoing effectiveness of Marketing Campaigns. You will be based at either of their fantastic sites in Central Surrey or London with flexible and home-working options.
Your new role
In order to increase both customer acquisition and retention across all business areas (eCommerce, events, membership), you will be responsible for the development and operational management of owned Digital Marketing channels across the automated campaign lifecycle; Email, SMS, onsite advertising & Direct Mail etc. You will also lead on the successful integration of an Omnichannel Marketing Automation Platform with the new CRM system, splitting your time between Digital Marketing implementation (strategy, planning, testing & automation), CRM integration, and Insight & Data analysis support. Your role will be to work with departments across the business to improve the current digital marketing programmes with effective, targeted and automated campaigns.
What you'll need to succeed
This role requires extensive cross-functional collaboration, good communication skills, excellent project management skills, creative skills, and a process-focused aptitude that will enable you to effectively execute multiple responsibilities and deliverables. You will be familiar with leading the development of automated digital marketing programmes cross-channel (display, email, SMS etc.), and have experience with data analysis & insight to apply a test-and-learn approach (A/B & MVT) and provide campaign performance analysis.
You will be strong in Excel and familiar with BI software, Photoshop, Google Analytics, ESP's/EMP's, as well as Automation platforms (dotdigital, marketo, hubspot) and CRM systems (Dynamics, Salesforce etc.)
What you'll get in return
You will receive a salary of up to £55,000 + benefits including 25 days holiday + Bank Holidays, organisational discounts, flexible & home working options, and study support. You can be based from either their Surrey or London offices (travel to Surrey required regularly) with flexible, home-working available. You will have the opportunity to first lead and drive the implementation of new technology - then continue to develop and build best-in-class automations for improved customer experience.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.