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Global Rail Marketing Lead - 12 Month FTC

VMA Group
London (Central), London (Greater)
Up to £65,000 + Benefits
Closing date
17 May 2022

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Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
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Job Details

​My client is a multinational professional services firm, who are looking for an experienced Global Rail Marketing Lead for a 12-month maternity leave fixed term contract. Over the 12 months, the purpose is to raise the profile of our rail business and expertise within the context of the integrated transport portfolio and to position my client as a global leader in low-carbon and resilient rail solutions.

The successful candidate will implement our marketing and communications activity planned for financial 2022/23 and will work closely with the global rail leader, global transport leader, and transport marketing colleagues, with whom the candidate will become part of the integrated team. Activity will be delivered through the implementation of an annual marketing plan that sets out marketing objectives, tactics, and programme. You will report to the global marketing lead, with mentoring from a senior marketing colleague. As mentioned above, the global marketer for rail will partner with our global rail leader, global transport leader, and our regional network of rail and transport portfolio leaders. The global rail marketer will be a member of the global rail executive.

You will make an impact in this role by:

  • Lead delivery of the financial year 2022/23 rail marketing plan, itself aligned with the 2022/23 integrated transport marketing plan. This will be guided by our global rail business plan and global transport strategy.
  • As a member of the client relationship teams for our globally managed rail accounts, provide marketing advice and/or drive marketing initiatives aligned with client account strategies.
  • Report on the progress of marketing plan delivery and impact on the global rail executive on a monthly basis.
  • Within the context of the marketing and communications function, report on the impact of plan delivery at six-and-twelve-month intervals, providing insight into the impact and reach.
  • Deliver occasional internal marketing updates about the achievements and priorities of our rail teams and experts, working with key stakeholders and the global and regional internal communications teams.
  • Lead development of the 2023-24 rail marketing plan and contribute to the development of the financial year 2023-24 integrated transport marketing plan, working closely with key stakeholders across the rail business, transport portfolio and transport marketers.

Is This Role Right for You?

If so, you likely have many of the following:

  • Marketing experience, preferably in a transport industry or professional services B2B context, and combined, ideally, with a professional qualification in marketing.
  • Experience in the tactical delivery of marketing plans and/ or strategies, including the use of tactics such as the creation of thought leadership-focused content and social media communications, personalised email marketing, and the design and delivery of virtual and in-person events.
  • Knowledge and/or strong interest in key debates about the future direction of the global transport sector, particularly how the vision for rail (inter-city, intra-city, freight) is undergoing transformation.
  • Excellent writing, editing, and proofreading skills, including advanced understanding of English grammar and usage (English as a first language is not a requirement).
  • Personable and collaborative working style with good listening and interpersonal skills and a commitment to positive stakeholder management.
  • Ability to prioritise and manage multiple ongoing activities with a high degree of autonomy.
  • Commitment to the organisation’s values, those of pursuing excellence and engaging in “straight and honourable dealings”.


There are some exceptional benefits to this opportunity, request this information by contacting Jack Pascoe at VMA Group on 07716091053


VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities. Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes. In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.


About VMA Group

VMA GROUP is the leading international interim, contract, permanent and executive search recruitment specialist for marketing, digital and communications.

For over 40 years, VMA GROUP has focused on building strong and lasting relationships in the marketing, digital and communication sectors, working with candidates who have become clients, and clients who have become candidates. We consider ourselves to be a true career-partner. 

Our team, which includes marketing and communication specialists working alongside recruitment professionals, maintain long-term, commercially successful relationships with our international network of clients – from innovative, independent start-ups to large, complex multinational corporations, as well as public and not-for-profit organisations.

With offices in London, Manchester, Amsterdam and Brussels, we have a reputation for providing leading consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the marketing, digital and communications industry.

Whether you are looking for your next career move in Marketing, Digital or Communications, or you are looking to recruit exceptional talent for your team, please contact us on 020 7436 4243 or visit our website

Find Us
+44 (0) 20 7436 4243
10 Bloomsbury Way
United Kingdom
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