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Content Marketing Executive

Hays Marketing
£25000.00 - £35000.00 per annum
Closing date
14 Feb 2022

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Job Details

Content Marketing Executive | Hybrid working - Cheltenham

Your new company
A multi-national engineering group that has its headquarters in Cheltenham, UK and they are leading the way with the high quality products for the control and efficient use of steam and other industrial fluids. A customer first organisation!

Your new role
You will develop content marketing demand generation campaigns, generating marketing qualified leads and use appropriate media for each stage of the buying journey to promote our products, services, solutions and offerings to both existing and prospective customers, partnering with key stakeholders across the business along the way. You will work across a wide range of channels, continually monitoring marketing ROI.

* Prioritise, plan and produce demand generation and content marketing campaigns that generate sales leads for our sales divisions. Promoting our products, services and solutions.
* From social listening data target thought leadership topics and produce content marketing campaigns that deliver sales leads and marketing ROI.
* Contribute to managing marketing automation platform and nurturing MQLs.
* Proactively asking the right questions in order to understand the customer buying journey and prepare value propositions for each campaign and recommend ideas to generate the maximum MQLs.
* Regularly monitor and report on campaign marketing ROI, identifying where improvement is necessary and either taking action or seeking guidance as appropriate.
* Build and maintain relationships with key areas of the business to deliver successful integrated campaigns. Write engaging and compelling campaign content. Proof read campaign collateral, including on/offline content. Ensure all campaigns have appropriate briefs, schedules and stakeholder communications which are managed and reviewed.
* Suggest agile process improvements to streamline the systems and ways of working with other departments. Ensure all campaign activity, processes and partner relationships are GDPR compliant.
* Identify new opportunities and media to communicate/deliver our messages.

What you'll need to succeed
The successful candidate will be highly innovative, a story teller with exceptional attention to detail. You will be resilient, collaborative and an excellent team player. The below are essential:

* Previous experience in a content marketing role in a fast paced marketing environment.
* Experience of developing content to drive demand generation and sales campaigns that have generated marketing ROI and marketing qualified leads.
* Experience in producing fully integrated campaigns.
* Strong understanding of current marketing concepts, strategy and best practice.
* Ability to produce engaging and compelling content from understanding customer buyer journeys and value propositions.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Rebecca on 01173746336 now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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