Explore opportunities without limitation
EG sits right at the heart of everything that is commercial real estate. We support our community of 250,000 professionals who look to us to solve challenges, provide answers, and support their futures. We have spent more than 160 years serving the UK real estate market and this continues to be our collective purpose and passion. Our experience and relationships enable us to adapt to what our industry demands as technology advances and dependence on data transforms how we design, build and operate real estate. We fuel growth by giving our people the freedom to explore opportunities without limitation. Here, you’ll have the space you need to think big, aim high and explore more.
Senior Digital Executive - EG - London
EG are looking for an experienced and ambitious Senior Digital Executive with the ability to maximise the performance of organic and paid digital marketing activity. Adept in creating innovative integrated digital marketing strategies that result in increased brand awareness, audience engagement, enquiries and brand advocacy. You will grow and enhance our marketing website so that it becomes a strategic marketing channel that delivers leads, creates engagement and consistently conveys the EG vision, mission and values. The website is at the core of everything we do. This role will report into the Head of Marketing Operations and is accountable for industry-leading digital marketing initiatives, that deliver an uplift in sales leads across the EG product suite.
Website & SEO
Plan & lead the development and optimisation of EG website and other key digital assets. Work with colleagues in the wider team to develop strategies to drive traffic to EG websites. Evaluate and report on the performance of EG websites making recommendations and taking appropriate action to enhance the user experience. Ensure that the EG website follows the corporate brand guidelines and enhances the corporate brand.
Working with the marketing team, maintain a programme of continual content enhancement, link building, integration with CRM and content optimisation to maximise visibility and SEO performance of the EG and product websites. Develop and drive a data-led, scalable, creative SEO content strategy to capture search demand throughout the user-journey.
Digital ecosystem strategy
Devise, plan and optimise a fully integrated digital marketing ecosystem that creates visibility, international engagement, advocacy and generates sales leads. Measure performance and apply insights to optimise digital ecosystem.
Identify KPIs and track performance for online business activities, including the social and digital media channels.
Inform, manage and own annual digital marketing budgets and investment to fulfil a programme of activity that maximises year on year ROI.
Planning and execution of organic and paid digital marketing campaigns. Measure and optimise performance to maximise international engagement, encourage unique visits to owned content and channels, capture audience data in the CRM and maximise CTR to generate leads.
Manage user experience. Collaborate on the development and execution of the companies digital marketing plan, optimizing the use of account-based marketing and online/digital marketing. Conceive, develop, and execute multi-touch, online marketing programs and campaigns to drive qualified leads, in alignment with company goals.
Social media and social selling
Direct the creation and execution of the social media strategy for customer acquisition and advocacy across all social media platforms alongside relevant internal stakeholders. Inform and oversee organic and paid targeting campaigns to increase following, performance, likes, reamplification and advocacy.
Apply a robust data and insight methodology to inform digital strategy; investment; activity set-up; performance; tracking; attribution; automation; optimisation and post-campaign analysis reporting.
Experience / Skills:
- Strong experience in digital marketing roles
- Experience in delivering organic and paid digital marketing strategy to drive improvements in qualitative and quantitative business metrics.
- E.g., SEO (branded and unbranded); keyword optimisation; paid media (audience targeting, PPC, display advertising; social, Google paid ad suite); CRM integration; email and mobile marketing
- Experience of managing and optimising owned digital channels (website; social; email marketing and associated marketing tools)
- Experience in planning and setting up digital marketing campaigns, measuring performance, extracting relevant insights to optimise future activity to meet objectives
- Skilled with tech tools and platforms such as WordPress, Salesforce
- Enthusiastic and interested in learning and developing personal skills
- Highly motivated, exceptional interpersonal and communication skills, able to provide concise feedback and direction to internal and external stakeholders
- Organised with the ability to multi-task with ease
- Strategic and analytical thinker
At Lexis Nexis Risk Solutions Group having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 35 diversity employee networks globally and prioritise ensuring inclusive leadership is part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.
We encourage applicants and employees to tell us about any health issues they may have to allow us to put in place reasonable adjustments that may support applicants in the application process and support employees to succeed in their role.