Market Executive - permanent £28K - Glasgow - Hybrid - private sector
Your new company
You will be working for a major specialist provider of professional training for legal, corporate financial and property. This organisation is also supported by a large international institution whom you will also be part off. Due to continued expansion and growth an opportunity has arisen in their Glasgow office for an autonomous Marketing Executive to promote their brand and deliver the organisations Scottish marketing strategy, through multi-channel marketing campaigns, to achieve revenue targets for a large number of public courses, CPD training, conferences, and online training programmes.
Your new role
In your new role you will be reporting to the Commercial Marketing Manager, who is based in London. You will be an all- rounder who will look after all marketing for the organisation with a focus on social media, PR and brand awareness. You will create, deliver and evaluate effective digital marketing campaigns and will be responsible for increasing engagement with clients. This will include community management through managing, updating and monitoring all social media channels, maximising advertising opportunities on relevant websites and print publications, ensuring the website is kept up to date and correct and identifying and engaging new user groups. You will drive strategy for data retention and growth and use CRM to conduct analysis of client demographics and steer marketing decisions and improve customer segmentation.
What you'll need to succeed
Previous experience in a similar role will lead to your success. Experience in:
* Digital Marketing
* Substantial experience in a marketing role
* Working within CRM platforms
* Working with content management systems
* Google Analytics
* Working with email marketing software packages
* B2B marketing experience
* Previous experience in education, experience in the legal Industry is desirable
* Experience dealing with third party agencies would be advantageous
* Experience using Umbraco/ Wordpress/ Episerver
What you'll get in return
You will be on a salary of £25-£28K with an attractive benefits package including 30 days holiday entitlement, pension scheme can voluntarily be enhanced from 4% to 6% where the university will match the contribution levels paid by the employee and life assurance along with other perks such as access to an online discount platform.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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