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Marketing Manager

Hays Marketing
Up to £40000.00 per annum + up to £40,000
Closing date
30 Jan 2022

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Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
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Job Details

Marketing Manager, London, perm position

Marketing Manager - Permanent role, up to £40,000, part time £40,000 - Start ASAP

A co-educational pre-prep and prep school for boys and girls from age 4 to 11 years is looking to hire. Their mission is to help each and every one of the children be their best and they require a marketing manager to assist them in their mission.

Main responsibilities:


* Design and implement the school's marketing strategy, detailing the marketing objectives, performance indicators and strategies required to support delivery of the school's overall strategic plans, with a primary target being the growth of pupil numbers.
* Work with the Headmaster and the Leadership team to ensure clarity on overall positioning/USP's of the school and the effective communication of these messages through appropriate marketing channels.
* Play a lead role in brand uniformity, ensuring that all communications to external parties (parents, media, other schools) are reviewed to ensure consistency of messaging and style.
* Actively contribute to discussions about developments in the school's positioning and product offering to allow entry to new markets.

Marketing & Communications

* Use the marketing strategy to prepare detailed marketing plans (priorities, targets, tactics, timeframe, resourcing) for defined market segments
* Execute the plans for promotion and external communications through multiple channels e.g. advertising, PR, recruitment fairs, events, website, social media, and parent communications.
* Ensure that the website is the core 'shop window of the school' ensuring it is up to date, relevant and maximised for SEO and digital campaigns
* Develop a clear content plan that supports both current and potential new parents via the core social media channels and track the impact
* Deliver effective events for both student recruitment (in terms of open days) and parent retention (mixer evenings, groups, talks)
* Develop relationships with other external organisations that can support the generation of new inquiries into the school e.g. educational consultants/agents, relocation and estate agents, embassies, businesses and community groups.
* Maintain good communication within the school community; teachers, colleagues, parents and children.
* Review the correspondence to potential parents, ensuring that they are nurtured through the pipeline via newsletters and invites

The successful candidate must have:

* Educated to degree level
* Recognised Marketing qualification(s) desirable.

* Experience of shaping and implementing impactful initiatives in a marketing/business development/public relations role would be essential.
* Proven experience in implementing successful Social Media strategies
* Experience of working in a school, in any role, would be desirable. Experience and knowledge of the independent school sector, including boarding, would also be an advantage
* Experience in a professional environment.
* In-depth understanding of the principles and practices of marketing and effective customer relationship management.
* Excellent written and verbal communication skills, either in person or on the phone. * Designing promotional materials in various forms.
* Strong organisational and time-management skills with ability to multi-task and to prioritise conflicting demands to meet deadlines. * Problem solving
* Confident handling, analysing and presenting data
* Proficient in use of Microsoft Office packages, especially Outlook, Word, Excel.
* Management and updating of websites.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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