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Marketing Analyst

Hays Marketing
£200.00 - £250.00 per day
Closing date
24 Jan 2022

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Job Discipline
Data & CRM, Digital, Insight
Experience Level
Public Sector
Contract Type
Full Time
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Job Details

This role is working for a prestigious London University in a convenient location ideally looking to appoint into this brand-new position ASAP with a distinct possibility that this will be evolve into a longer-term role.

The Purpose of the role The Marketing Analyst will help do 'marketing' better by helping the team understand more about who and what is driving our performance. By delivering reporting and marketing analytics, the Marketing Analyst will convince colleagues of areas for improvements in the performance of marketing activities across our key products and brands, as well as increasing our understanding of the customers and drivers behind these - leading to better decisions being made.

Main Duties and responsibilities: -

* Measure, analyse and deliver convincing insights on marketing performance and user behaviour across channels, platforms and products.
* Typical focus areas are web traffic, lead generation, the performance of paid / social media and customer journey analysis.
* Build good relationships with channel owners and the marketing team to understand business objectives and activities to ensure analysis reflects the latest thinking - and meets evolving data needs.
* Own regular reporting on marketing KPIs, extracting data from multiple sources - with a focus on monthly reports.
* Work with marketing channel owners to help set the benchmarks for the performance of individual strategic campaigns and report against these.
* Develop the customer focused reporting, utilising the CRM systems to identify which customer segments deliver the highest value.
* Undertake forecasting and target setting to support the annual planning process.
* Support the Marketing Analytics Manager in delivering enhancements to the department's reporting capabilities.

The successful candidate will be able to demonstrate the below: -

* A passion for understanding customer behaviour and for improving the performance of (digital) marketing activities.
* Strong analytical and problem-solving skills with the ability to draw insights & recommendations from analysis and present them convincingly.
* Initiative and ability to act pro-actively.
* Good communication skills with the ability to engage with colleagues of varying levels of role seniority.
* Experience of working in a marketing environment, with a focus on analysis.
* Confidence in discussing the drivers of digital marketing and how different channels / platforms contribute to an overall plan.
* Advanced MS Excel or similar.
* Advanced Google Analytics or similar.
* Experienced with PowerBI or similar.
* Experienced with data visualisation tools (eg. tableau).
* Experienced with CRM systems (eg. MS Dynamics).
* Experience with reporting tools for email management and social media systems is an advantage.
* Awareness of the relevant regulations relating, especially in relation to GDPR and data privacy.
* Experience of working in Further Education would be beneficial but is not essential.
* Experience of paid Media and able to liaise and guide agency
* Strong presentation skills and able to share data
* Will consider candidates on up to 4 weeks

If this role is of interest, please do contact me ASAP with an up-to-date word version of your CV ASAP by Monday the 24th of Jan 2022, feel free to contact me for more information and to discuss the role in detail.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.


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