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Senior CRM Officer - Email Marketing Lead

Employer
Hays Marketing
Location
England,West Yorkshire,Leeds
Salary
£31000.00 - £35000.00 per annum + public sector pension and holidays
Closing date
11 Feb 2022

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Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
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Job Details

Senior CRM Officer
Permanent £31,000 - £35,000, public sector benefits and perks

Hays have partnered with the University of Bradford to support them with an important role responsible for overseeing the planning, creation, delivery, and development of the University's Customer Relationship Marketing activity for prospective students across all markets to improve conversion, retention, and engagement.

You will manage and lead the CRM team to deliver high quality, data informed, personalised email and outbound telephone campaigns - evaluating and optimising campaign activity to increase conversion rates and drive continuous improvement. Responsible for the creation of engaging email content - liaising with Content & Rich Media teams to incorporate text, images and other digital media. Work with the CRM analyst and Student Insight team to provide campaign MI and data analysis to support decision making and develop strategic CRM activity.

Experience and skills required:
· Able to evidence experience of using multiple e-mail marketing platforms
· Experience of using and learning new CRM systems
· Experience of managing/organising a team and preparing long term plans
· The role will involve representing the CRM team and CRM agenda where required internally, and advises on the development of the Azorus, Salesforce and Dynamics CRM systems.
· Effective communication skills, able to build strong relationships quickly with internal and external stakeholders
· The ability to understand different target segments and create different content accordingly

Quick turnaround for interviews and appointment

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays is the leading global specialist recruitment group, and the market leader in places such as the UK, Germany and Australia. We are the experts in recruiting qualified, professional and skilled people across a wide range of specialised industries and professions. We operate across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments

Hays Marketing has an unrivalled database of roles across a range of sectors, including public sector, financial sector, manufacturing and professional services. We also have job opportunities in Communications, Digital Marketing, E-Commerce, Events, Campaigns and Business Development. Marketing jobs we recruit for include Marketing Director/Manager/Executive,  Head of Marketing, Communications Manager/Officer, Product Manager, SEO, PPC, CRM, Marketing Assistant and Business Development Manager.  Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions.

 

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