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Marketing Manager (Luxury Travel Events)

Employer
Beyond Luxury Media Ltd
Location
W14 0DA, London (Greater)
Salary
From 30,000 to 55,000
Closing date
9 Feb 2022

View more

Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Leisure & Travel
Contract Type
Permanent
Hours
Full Time
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Marketing Manager - B2B Luxury Travel Show

Company: This is Beyond Ltd.

Address: 2/2 Shepherds Building West, Rockley Road, Shepherds Bush, London, W14 0DA

Position: Marketing Manager – B2B Luxury Travel Show

Website: www.thisisbeyond.com

Reports to: Head of Event

Position Start Date: ASAP

Salary: 35,000 to 55,000

Benefits: Pension contribution, 4 days week for 5 days pay, only 3 days in the office, possible access to EMI Share Options Scheme, frequent travel abroad.

The Company and its culture

A fast-moving, fast-thinking and vibrant London based B2B events company, This is Beyond Ltd has grown from an ambitious start-up to a worldwide leader in creating innovative and ground breaking b2b events. We are considered thought leaders in the luxury travel industry, making an impact by defining specific travel genres and building passionate communities around them.

We are obsessive about curating just the right crowd, because there’s no substitute for great chemistry. Plus, we’re allergic to boring formats. So, expect exclusivity. Expect inspiration. Expect imaginative, immersive experiences that don’t feel like work. That’s exactly why they’re great for business.






Today our portfolio is made of ground breaking and category smashing global travel trade shows such as PURE in Marrakech (www.purelifexperiences.com), LE Miami in Miami (www.lemiami.com), We Are Africa in Cape Town (www.weareafrica.com), Further East in Bali (www.furthereast.com) , Do not Disturb in Puglia (www.donotdisturb.co) and Specialists in Entertainment Travel (SET) in New Orleans.

Our organisation is also the creator of the House of Beyond (www.thehouseofbeyond.com) a fast growing membership club for the who’s who of the luxury travel movers and shakers.

As a culture, we have a work hard / play hard attitude and proud ourselves to have a fun, stress free, motivating and creative working environment. We think that business can be a transformative force for good and we try to apply this principle to everything that we do.

The Role

So are you looking for the opportunity to drive your marketing career forwards? Are you Uber creative, quick thinking and organised as well as being an outrageously smart marketer? And are you going to impress us so much that we can't help but give you increased management responsibility? If so read on:

We are now looking for an ambitious, enthusiastic, and commercially astute Marketing Manager to grow quickly, professionally and to become a key and recognizable face of the company within the industry.

The purpose of this role is to help produce and deliver the marketing strategy promoting globally one of our flagship events to delegates, exhibitors and members of the press. You will be a fluent English speaker working across the marketing mix, with a real flair to create innovative and effective campaign as well as contributing to develop the brand and identity of the show.

Key tasks

  • Work with the head of the event to develop event strategy and objectives.
  • Produce an annual marketing plan including the creation and design of various campaigns (both brand and sales) that meet the show’s long-term objectives as set by the Head of the event.
  • Research and action initiatives to gain more market share and client acquisition within the travel industry.
  • Spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
  • Drive marketing influenced pipeline and generate Marketing Qualified leads (MQLs) through onsite activations and support of the sales team.
  • Choose the best marketing mix (social media, mailing, emailing, PR, etc.) to deliver the objectives of the show.
  • Drive the social media content strategy of the show across multi channels (Facebook, Twitter, Instagram, linked, YouTube, etc.)
  • Analyze, track, and report on Marketing campaigns ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar system
  • Coordinate the content gathering and production of all collateral required for all key milestones such as; show brochure, booking forms, show surveys, show guides, sponsorship documents, rate cards etc.
  • Build relationships with show customers and sponsors and partners on a one-to-one basis
  • Interact with key decisions makers and account holders in the industry
  • Work with in-house designer to ensure event display accurately represents the event brand. Ensure well prepared briefs are written for campaigns and other projects for effective briefing of the creative team.
  • Testing and editing show App, liaising with digital team, and creative team when appropriate.
  • Seek appropriate brands to develop brand partnerships and/or sponsorship opportunities with.
  • Responsible for ordering and tracking event inventory include collateral, giveaways, etc

About You;

  • You are a creative thinker with a natural flair for creating fun and ground breaking campaigns.
  • You pride yourself on being organised, with ability to multi-task and organise others.
  • You love a project and are motivated to develop creative angles to maximize value!
  • You are a strong communicator with excellent interpersonal skills.
  • You thrive under pressure and relish the challenge of reaching new audiences.
  • You’re entrepreneurial, energetic & proactive.
  • You think fast – whether that’s communicating a creative brief or problem solving on site.

 

Your Skills & Experience;

  • You have a proven track record in creating and implementing smart and uber effective marketing campaigns.
  • You have a strong understanding of CRM tools and seek strong ROI in everything that you do.
  • A relevant marketing qualification or lots of experience in the field
  • Strategic thinking around public relations and brand management in the media
  • Able to demonstrate a solid understanding of our brand
  • Breadth of thinking across multiple channels
  • Good understanding of marketing in the travel sector
  • Must be able to thrive under pressure and to relish the challenge of achieving new goals
  • Must be driven by personally achieving targets
  • Experience across all channels of the marketing mix
  • Good computer literacy, particularly with Word, Power point, Excel, Gmail and Database management systems 

How To Apply;

  • Please send us your CV and reach out for an initial Zoom interview
  • Please note that this role is based from Office in London, therefore candidates should only apply if they have the right to live and work in UK.
  • Please also note that due to the large volume of applications, we are only able to contact candidates that meet the requirements above.

 Other Job Requirements

The candidate should expect that on occasion, although this will be only when absolutely necessary and we do not make a habit of impeding on our teams personal time, they will be required to work flexibly with the head of the event  and on occasion a longer than normal day around the busy times close to show events.

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