Digital Marketing Manager, Permanent job, Motherwell, £excellent salary + benefits, free parking
Your new company
Hays Marketing are delighted to be partnering with The Peter Vardy Group, managing the recruiting of the post; Digital Marketing Manager. Peter Vardy are a dynamic, fast paced, innovative business who are always one step ahead in the motor retailing industry.
The company spans 14 physical dealerships, representing brands including Jaguar, BMW and Mini, as well as a number of digital businesses and a Leasing arm. The Peter Vardy Group have a clear aim; to be the Best Place to Work and The Best Place to Buy.
Your new role
The new Digital Marketing Manager will lead the digital marketing team and be part of the digital and eCommerce growth plans at the new Head Office, Vardy Central, based at Eurocentral. This opportunity is perfect for an experienced and result-driven candidate who will be responsible for executing the company's digital marketing strategy with a focus on paid search, social, SEO and managing the in-house digital marketing team.
You will have strong experience and a passion for digital technologies and all digital marketing channels as well a keen analytical mind driven towards achieving KPIs, and team management experience. You will work closely with the Head of Marketing, meeting & consulting with key internal stakeholders to discuss campaign requirements and objectives. Managing the team, and daily marketing activities, you will formulate marketing strategies for your brands, creating a digital media schedule to support those strategies and to deliver the required business results, in line with budget.
Responsible for digital lead generation, lead cost and lead quality, you will analyse & report on marketing performance, implementing improvements, and analyse competitor activity. In conjunction with agency and in-house teams, you will help to develop both websites to increase conversion and enhance brand experience, as well as developing timely briefs for the creative team that will accurately and effectively meet the requirements of the marketing campaign and commercial objectives.
What you'll need to succeed
To be successful in this position, you will have experience of managing a small team of people, managing performance, career journeys, budgets and reporting.
You will be have experience of Paid Search, SEO, Google Analytics, Social Media, be passionate about a digital-first approach and motivated to create a collaborative culture of success and progression.
What you'll get in return
Your Net Better off Financial Wellbeing
* Best pay scheme for best performance
* PV Cares - Vehicle Employee discounts and Lease car options
* High Flyers incentives
* 31 days holiday
* Mental Health MOT's
* Dedicated In house counselling team.
* Mental Health First Aid Training (Manager)
* Life Assurance
* Flexible working
* Covid health and safety measures
* Access to PV Wellness and Fitness App
* Vardy Vacation Programme
* Cycle Scheme
* Company Chaplin support
* Giving back programme
* Mentor Programme
* Colleague Events - Family events, Children's Christmas party, V in the Barn, The Ball