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Content Marketing Manager

Employer
St Helen's School
Location
London (Greater)
Salary
circa £35000 dependent on experience and qualifications
Closing date
18 Jan 2022

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Job Discipline
Communications, Digital, Marketing (General)
Experience Level
Manager
Sectors
Charities, Education
Contract Type
Permanent
Hours
Full Time
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An exciting opportunity for an experienced content creator to lead the content strategy for the School’s student recruitment and retention and commercial services portfolio that puts storytelling at its heart, is driven by insight and delivers against objectives. 

The Marketing Department’s key objective is to develop the School’s public profile and reputation to ensure that:

  • It attracts and retains the required number of the brightest girls from across NW London and the surrounding counties;
  • It attracts and retains users of the services managed by St Helen’s Enterprises, generating revenues to support the school’s charitable activities, including the Bursary and Scholarship Awards and its community outreach programme.

The Content Marketing Manager’s role is to develop, execute and deliver digital and print content that creates meaningful engagement with the school’s target audiences throughout their decision-making journey, ensuring content is relevant, consistent and on brand across all channels.

KEY RESPONSIBILITIES

  • With the Head of Marketing’s oversight, the post holder will plan and execute a content strategy that drives high engagement at all touchpoints in the customer journey for new school admissions, existing student retention and the St Helen’s Enterprises services, puts storytelling at its heart, delivers against objectives and is driven by insight;
  • Lead the management of the digital and print portfolio, creating engaging, responsive and innovative content that supports the marketing and admission strategies, ensuring that it is relevant, consistent, on brand and meets the strict deadlines across all channels and events;
  • Lead on the implementation of a content scheduling tool to manage internal job requests and launch to internal stakeholders;
  • Lead on the day-to-day relationships with internal stakeholders for portfolio development, supported by the Marketing Co-ordinator;
  • Write copy, curate, manage and optimise content on the school’s and Enterprise’s websites and social media channels including Facebook, Twitter, LinkedIn, Instagram and evaluate implementation and effectiveness;
  • Manage the day-to-day relationships with associated third-party agencies, providing clear, focused and directional briefs that ensure each contributes effectively to the overall marketing plans;
  • With marketing and operational colleagues identify, implement and manage new marketing automation and CRM management tools for their area of responsibility;
  • Devise and manage the marketing content library and calendar, with the support of the Marketing Co-ordinator;
  • Evaluate metrics and report on performance for all areas of responsibility, making recommendations for adjusting initiatives as necessary to the Head of Marketing and where required, to the senior leadership team and be responsible for implementing approved changes;
  • Stay updated on industry trends, particularly those in respect of creation and delivery of content and adjust the content strategy as agreed with the Head of Marketing;
  • Support the Head of Marketing in brand guardianship, ensuring that the vision and values, tone of voice and visual identity are consistently embedded across all areas of the organisation;
  • Manage the digital marketing resources, with the support of the Marketing Co-ordinator;
  • Deputise for the Head of Marketing and Marketing Manager in their absence, assuming interim line management responsibility for the Marketing Coordinator.

General:

  • Promote and safeguard the welfare of children and young people, by adhering to and ensuring compliance with the School’s Child Protection and Safeguarding Policy;
  • Keep abreast of key local and national education news, government policy and best practice that will help inform marketing initiatives
  • Implement responsibilities as set out in the School’s Health & Safety Policy;
  • The postholder is required to work occasional evenings and Saturdays to support School and Enterprise events.
  • Support and promote the School’s ethos, aims and objectives.
  • Assume other duties which may be reasonably required or delegated by the Head of Marketing.
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