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Consumer Activation Manager

Employer
Imperial Brands
Location
Bristol, UK
Salary
Competitive
Closing date
4 Jan 2022

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Job Discipline
Brand & Product, Insight, Marketing (General)
Experience Level
Manager
Sectors
Other, Retail
Contract Type
Permanent
Hours
Full Time
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Job Details

The role: Consumer Activation Manager will support Head of Consumer Experience and Marketing Capability with building out consumer engagement capability as part of the Brand & Marketing centre of expertise in the CCO organisation.

The role holder will deliver advice and expertise on how to best engage with consumers and deliver consumer engagement playbook / implementation guidelines and toolkits.

The role will develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) in different market environments and for different consumer types / segments and create implementation guidelines in collaboration with tier 1 markets and ready for localisation for tier 2 and 3 markets.

Key accountabilities: -Develop consumer engagement playbook and toolkit for relevant consumer segments and / or markets

-Develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) for market environments and consumer types / segments

-Create implementation guidelines in collaboration with Tier 1 markets and/or Tier 2 lead market ready for localisation for tier 2 and 3 markets

- Collaborate closely with Regional Marketing/Clusters / Markets to ensure full understanding and application of consumer engagement techniques and implementation guidelines

-Collaborate with Insights to get access to consumer metrics and market intelligence

-Use brand activation and identity guidelines developed by brand teams as well as best practice guidelines from the activation CoE to create most impactful toolkits that will enable best consumer experience and ROI

Skills & experience: Essential

· Educated to degree level in relevant field

· Outstanding English verbal, written and interpersonal communications skill

· Commercial understanding combined with strong analytical skills

· Demonstrated ability to think both strategically and creatively

· Experience of using customer and market insight to drive commercial gain

· Highly collaborative

· Creative and entrepreneurial spirit

· Activation experience at global and local level

Desirable

· Tobacco sector experience

Company

About us:

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

Find Us
Location
United Kingdom
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