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Senior Marketing Campaigns Associate, 12-Month Fixed Term Contract

Employer
Financial Conduct Authority (FCA)
Location
London
Salary
Competitive
Closing date
15 Dec 2021
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The Role

It is not often that you have the opportunity to join an organisation that genuinely makes an impact on, and for, consumers and financial businesses across Britain; this role contributes to a vital team dedicated to protecting consumers, as part of the UK’s financial services regulator, the Financial Conduct Authority (FCA).

The FCA succeeded the Financial Services Authority in April 2013, and is an independent non-governmental body. The FCAs vision is to make financial markets work well to ensure a fair deal in financial services. It is currently responsible for the regulation of over 70,000 firms (across banking, investments, mortgages, insurance and lending), and is also the markets regulator.

Our aim is to help firms put the interests of their customers and the integrity of the market at the core of what they do. We want consumers to use financial services with confidence and have products that meet their needs, from firms and individuals they can trust. To achieve this, we regulate firms and financial advisers so that markets and financial systems remain sound, stable and resilient.

The Campaigns team, which sits in the Communications Division, is responsible for designing and delivering targeted behaviour change campaigns, to support the FCAs objectives. We have a vacancy for a new post as a Senior Associate in the Campaigns team.

What does the role involve? What are the key responsibilities?

You will have a rare opportunity to directly influence consumer behaviour and help shape a campaign for the UK's financial regulator. You will have the opportunity to hone your marketing expertise and apply your skills to help prevent consumer detriment. You will enjoy a unique insight into the full spectrum of the financial services industry, with the opportunity to have a real impact while working collaboratively towards a common goal alongside a range of internal and external stakeholders.

We’re looking for someone who can bring behaviour change marketing experience, creative flair, rigour and ambition to communications for the FCA, to help deliver the FCA’s consumer protection priority. To do this, you’ll use your insight and understanding of consumer communications to identify the right channels and tactics for our audience. You’ll also be able to understand the potential impact of communications and help to set KPIs to measure effectiveness.

The ScamSmart campaign, is a priority for the FCA in crime prevention associated with investments and loans. We activate campaigns to at risk audiences, warning them of the dangers of scams, and providing information and tools to help them better protect themselves. The campaign has been running since 2014, and combines broadcast, OOH, digital, partnerships and PR to directly influence and improve consumer outcomes.

You will line manage one direct report to support the delivery of the ScamSmart campaign.

What will the candidate get from the role?

You will have a rare opportunity to directly influence consumer behaviour and help shape a new way of working for the UKs financial regulator. You will have the opportunity to hone your marketing expertise and apply your skills to help improve outcomes for consumers. You will enjoy a unique insight into the full spectrum of the financial services industry, with the opportunity to have a real impact while working collaboratively towards a common goal alongside a range of internal and external stakeholders.

  • Develop and implement integrated marketing and behaviour change campaigns to help protect consumers from risk. Campaigns may include advertising, PR, partnership activity, events, online and printed material
  • Plan, develop and implement communication campaigns on priority issues aimed at consumers to alert them to risk, inform them of relevant changes in regulation and/or signpost to appropriate sources of help and advice. Develop clear evaluation plans and a robust evidence base for campaigns
  • Effectively manage suppliers, including creative, media and digital agencies, ensuring agencies are well briefed and deliver to our goals and budgets
  • Manage campaign budgets, supplier negotiations, ensuring value for money and clear returns on marketing investment
  • Build effective working relationships with regulatory partners including the Money Advice Service, Financial Ombudsman Service and Financial Services Compensation Scheme and establish links with appropriate partners who can support our consumer protection aims
  • Be an effective and collegiate member of the Communications Division, working with colleagues across teams to ensure we meet our business objectives

Skills/Experience Required  

We’re a signatory to the Government’s Disability Confident scheme. This means that we will offer an interview to disabled candidates entering under the scheme, should they meet the minimum criteria for a role. A minimum criterion needs to be measurable from reviewing a candidate’s CV. Exceptions may apply if due to the volume of applications we are not able to interview all eligible candidates who qualify under the scheme. 

Minimum

  • Experience of working with quant and qualitative data to inform marketing campaign delivery
  • Experience of having worked in financial services in a Marketing function
  • Experience of having worked with or in advertising or media agencies

Essential

  • Experience of planning and delivering integrated behaviour change marketing campaigns with working knowledge of communication strategy development, media planning and buying, advertising, digital, partnership marketing and PR and campaign evaluation.
  • Experience of working with qualitative and quantitative research, analysing and interpreting data and converting to actionable insight; setting objectives and key performance indicators and establishing clear evaluation plans.
  • Experience of translating complex business goals into communication and marketing messaging and objectives.
  • Strong planning and organisational skills and experience of working in a high pressure environment, managing multiple project workstreams.
  • Ability to build strong working relationships both internally and externally, to persuade and influence and gain credibility and respect from all areas of the organisation
  • Experience of managing suppliers and agencies to ensure cost effectiveness and quality, building good relationships and managing performance to get the best results for the business
  • A creative and innovative thinker with good judgement and creative problem solving skills.
  • Capable of being a role model for the FCAs competency and behavioural standards our values (and be a good team player across the wider Communications division.
  • Experience of working in a marketing role in financial services or public sector

Desirable

  • This role will involve line management therefore experience of managing staff would be beneficial
  • Experience of delivering engaging marketing campaigns to disengaged and/or hard to reach audiences

About the FCA

At the FCA, we’re creating a fair and more resilient financial system. We’re establishing more transparent relationships between financial services and their customers, building trust in financial markets and protecting vulnerable consumers.

The FCA's Values & Diversity 

Our ambition is to create a diverse and inclusive workplace that reflects the society we serve, helping us to be a better regulator.

As an inclusive employer, we are open to considering flexible working arrangements. Please contact our recruiter if you wish to apply for this role on a flexible basis.

Useful Information  

  • This role is graded as Senior Associate, COM C
  • The salary range will be approximately £42,000 to £55,000 plus a competitive benefits package and non-contributory pension
  • Applications for this role close on 15th December

If you are interested learning more about the role, please contact Lucy Matthews on Lucy.matthews@fca.org.uk

Please note – Applications must be submitted through our online portal. Applications sent via email will not be accepted.

We are currently consulting with colleagues about changes to our grading, pay structure and benefits. We’re proposing a move to a more consistent and simpler approach that supports our changing role, accelerates career development, and better incentivises strong performance.

The proposed changes will also ensure that we are able to continue to offer one of the best employment packages of any regulator or enforcement agency in the UK.

The consultation opened on 21 September and finishes on 20 December 2021. We will finalise the changes in February ahead of implementing from 1 April 2022. Those joining before 20 December will be able to participate in the consultation.

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