Digital Marketing Executive

Employer
Hays Sales and Marketing
Location
England,Berkshire,Reading
Salary
Up to £35000.00 per annum
Closing date
17 Dec 2021

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Job Details

Digital Marketing Executive
£35,000
Reading - Hybrid working (2 days in office)

A leading B2B & B2C organisation based in Reading

Due to an increase in activity, my client is actively looking for a Digital Marketing Executive to join their growing team. This is a great opportunity for someone looking to progress their marketing career by joining a commercial digital marketing function focused on lead generation, customer acquisition and sales conversion.

Responsibilities

* Manage end-to-end campaign management using a multi-channel, integrated approach
* Day-to-day digital media agency management encompassing all Digital Marketing plans & activities including understanding and monitoring our SEO, PPC and UX test & learn programmes
* Work closely with marketing agencies and brand partners to ensure our activity delivers against key business objectives and is approved and executed within brand guidelines
* Maximise use of available digital marketing channels using the available data & analytics to achieve core business KPIs and identify trends and opportunities for optimisation
* Contribute to the formation and achievement of overall digital marketing strategy, providing research and data insights to support growth of this key channel
* Monitor and report on large digital marketing budgets, understanding the contribution the available digital channels make towards core business KPIs
* Content management of all brand websites including but not exclusive to:

* Creating and updating of copy, banner artwork
* Create landing pages for campaigns, offers and event management
* Search engine optimisation and reporting

Personal profile

* Experience working in full mix marketing role with particular focus on lead generation campaigns
* Ability to self-motivate and seek out challenges and areas of improvement
* Appetite for learning to understand and create best in class user journeys and digital propositions
* Able to understand and work with analytics to streamline, preferably Google Analytics
* Good at multi-tasking and managing expectations at varying stages of delivery with excellent time management
* Good communication and presentation skills and an appetite to expanding this to a formal audience over time
* Experience of working with Content Management System(s)
* Experience or familiarity with paid media channels
* Working understanding of Facebook, Twitter, Instagram and LinkedIn platforms

If you are looking to progress your marketing career within a forward thinking, digital led organisation, please contact Samantha Oswald on 01865 972130

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays has an unrivalled database of sales jobs across a range of sectors, including FMCG, the financial sector, professional services, IT, telecoms and pharmaceuticals. We also have job opportunities in the oil and gas, energy, engineering and industrial and manufacturing sectors.

Sales jobs we recruit for include business development manager jobsaccount manager jobssales manager jobs andfield sales representative jobs

Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions

 

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