Marketing & Communications Executive

Job Purpose

We are looking for a Marketing and Communications Executive to support a forward-thinking marketing team that raises the profile of the QEII Centre and creates engagement amongst its clients and employees. Reporting to the Marketing & Communications Manager you will have specific responsibility for using a variety of digital marketing tools, maintaining our presence on social media and for supporting the project management of marketing campaigns including those relating to internal marketing and communications. You will work closely with the teams throughout the Centre as well as collaborating with several agencies to ensure the timely and accurate delivery of campaigns.

Key Tasks

Management and overview of the QEII website with external technical support, to include review of competitor website analysis and recommendations

Support and develop digital marketing campaigns, where required liaising with external suppliers to produce printed and digital collateral

Produce content for social networking accounts and regularly monitor the success of each

Providing creative input into ad hoc design requirements

Working with the PR agency on the design and content of the quarterly newsletter, liaising with QEII participants on copy and news stories.

Designing and producing a bi-monthly newsletter for HR

Produce written content for key marketing and communication activities as required, including blogs, newsletters, award entries etc.

Acting as brand guardian, safeguarding the brand internally and externally

Responsible for photography logistics (both staff and events)

Raising purchase orders and ensuring all marketing invoices are passed to the Marketing & Communications Manager for sign off

Project manage the development of the stand, merchandise and collateral at trade shows and exhibitions – with support of Marketing & Communications Manager

Project manage in house client events liaising with all relevant departments

Build relationships with suppliers and monitor projects in progress with them

Prepare content for e-mail campaigns and distribute through email marketing system

Carry out post campaign analysis to monitor success of each aspect of campaign

First point of contact for QEII staff marketing requests such as providing images and logos

Ensure that the brand is correctly used and implemented across all channels from social media to newsletters and email marketing campaigns

Person Specification

Experience

Previous marketing experience preferred

Strong organisational skills, ability to plan, organise and deliver work to meet deadlines and quality standards

Good communication skills, both written and verbal with excellent attention to detail

Ability to analyse information and make informed decisions

Proactively and enthusiastically approaches tasks

Ability to build relationships and collaborate across departments

Previous experience in, or an understanding of, the Meetings & Events Industry is preferred but not essential

Previous experience managing company social media accounts preferred

Creative and innovative approach to tasks

Technical

Working knowledge of website content management systems (ideally WordPress) and email marketing tools

Working knowledge of Adobe design packages preferred

Working knowledge of social media account management, including insights and social media content calendars

A high standard of computer literacy (Microsoft Office suite)

Behaviours

Changing and Improving

Working together

Managing a Quality Service

Communicating and Influencing

Benefits

• Membership of the Civil Service Pension Scheme
• Access to learning and development tailored to your role
• 25 days' annual leave
• A working culture which encourages inclusion and diversity
• Regular employment engagement activities
• Subsidised staff restaurant