Marketing Manager / Head of Marketing

Employer
AESSEAL plc
Location
Rotherham, South Yorkshire
Salary
Very Competitive
Closing date
10 Dec 2021

View more

Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Manufacturing / Construction
Contract Type
Permanent
Hours
Full Time
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Job Details

AESSEAL® is seeking a Head of Marketing who'll lead all our marketing activities from online and offline to inbound and outbound with the aim of attracting new customers. The Head of Marketing will work with the Board of Directors and Sales to develop, implement, track and optimise the marketing strategy to improve sales and brand awareness.

Based at the Global Headquarters in Rotherham, the Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we'd like to meet you.

Ultimately, you will run the Marketing department in ways that promote higher profitability and competitiveness.

You will be a proactive, enthusiastic, results-driven Head of Marketing, with a minimum of 5 years of marketing experience, creating demand generation campaigns across Sales and automated customer on-boarding programmes.

Working closely with the Board of Directors, Marketing and Sales teams you will help ensure we deliver exceptional customer experiences that deliver efficient customer acquisition and retention strategies.

You'll also lead and drive the continued modernisation of the marketing function, including the roadmap of the Market to marketing automation platform and delivery of a new suite of marketing tools to deliver growth and improve the performance and efficiency of the marketing capabilities.

Principal Accountabilities

  • Actively devise the company’s Marketing strategy.
  • Communicate between the Board of Directors, Sales and the Marketing Department. 
  • Craft strategies for all aspects of the Marketing teams, including Digital, Advertising, Communications and Creative. 
  • Responsibility for planning and budgetary control.
  • Explore the utilisation of market leading, multi-channel communication developments and technologies.
  • Identify opportunities to reach new market segments and expand market share. Also monitor competition.
  • Coordinate sales and marketing efforts to boost brand awareness. 
  • Anticipate future demands of the marketing department and identify strengths, weaknesses, opportunities and threats. Formulate action plans where necessary.
  • Setting, monitoring and reporting on the team goals and business objectives.
  • Working with the Sales team to create and deliver the Marketing strategy.
  • Liaise with press and external advertisers.
  • Work with the Marketing team to produce exciting and engaging content.
  • Management of the Marketing team.

Qualifications:
Essential:

  • Fluent knowledge of English
  • Educated to a degree level with relevant qualifications

Desirable:

  • MSc in Marketing or relevant field

Skills & Knowledge:

Essential:

  • Strong marketing mind with the ability to communicate value to the intended audience.
  • Experience across the marketing mix including CRM, advertising, online and offline techniques and media.
  • Effective commercial management including budgets, contract negotiation and supplier management.
  • Meticulous attention to detail.
  • Good time management and the ability to work to deadlines
  • Familiarity with SEO-driven keyword research
  • Excellent oral and written communication skills
  • Ability to create copy that’s persuasive and compelling.
  • Experience of public relations
  • An understanding of current Digital Marketing concepts, strategy and best practices.
  • Strong IT Skills.
  • Strong ability to persuade through copy and create a compelling story
  • Track record in successful, inspirational team leadership and development.

Desirable:

  • An understanding of current Digital Marketing concepts, strategy and best practices.
  • An understanding of Mechanical Engineering
  • Knowledge of Adobe Creative Suite.

Experience:

Essential:

  • Minimum of 5 years’ experience in Marketing.
  • Minimum of 5 years’ leadership and management experience.
  • PR and Media relations experience.
  • Comfortable working in a fast moving constantly changing environment.

Desirable:

  • Experience of B2B marketing.
  • Experience working in the engineering industry.

Character:

Essential:

  • Desire to provide exceptional customer service
  • Ability to promote, participate in Health, Safety & Environmental policies.
  • Ability to promote, embrace and manage change
  • Contribute to a happy working environment
  • Effective communicator
  • Strong interpersonal and collaboration skills and ability to form strong, trust-based work relationships with peers and senior stakeholders.

Company

AESSEAL® is one of the world's leading specialists in the design and manufacture of mechanical seals, bearing protectors, seal support systems and gland packing.

Established in 1979, AESSEAL® has grown with the simple purpose: ‘to give customers such exceptional service that they need never consider alternative sources of supply’. 

This customer-focused vision has seen the company grow into a global leader employing more than 1,700 people in 230 locations supplying customers in 104 countries, with more than 300 customer service representatives that visit industrial sites every day. 

AESSEAL® aim to exceed all customer expectations in delivery, quality, reliability and service and above all else, as a business that is reliable and can be trusted. 

  • Mechanical Seals from AESSEAL® are used in a wide range of pumps and rotating equipment worldwide to prevent liquids and gases escaping into the environment.
  • Over 7% of annual sales revenue has been reinvested in R&D over several decades, resulting in some of the most advanced sealing technology available today including modular design to ensure the best on-time delivery performance in the industry.
  • AESSEAL® customers save billions of litres of water each year, significantly reducing costs and water waste to leading to extensive inroads into sustainability targets.
  • As part of a seal management program, AESSEAL® provide a ‘no-work, no-pay’ warranty and a guaranteed 48-hour shipment of standard products.

Like many businesses, AESSEAL® faces challenges and in particular the engineering skills shortage, which is particularly acute in the South Yorkshire region and is set to continue. To help address this issue, AESSEAL®offers an extensive apprenticeship programme with a long record of attracting young people into apprenticeships through its ‘grow your own’ initiative. AESSEAL® regularly holds events such as apprenticeship open days, opening its doors to the public.  

Find Us
Website:
Telephone
01709639966
Location
AESSEAL plc
Mill Close
Bradmarsh Business Park
Rotherham
South Yorkshire
S60 1BZ
United Kingdom

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