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Digital Insight Analyst

Employer
Hays Sales and Marketing
Location
England,West Midlands,Birmingham
Salary
£200.00 - £450.00 per day
Closing date
16 Nov 2021
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Job Details

Digital Insight Analyst - Contract - Hybrid Working - £200-450 p/d + Benefits!

As a Digital Insight Analyst your primary function is to help understand how we can drive more traffic, better conversion, and larger baskets.

Role Purpose

* Sat within the Customer Data & Insight function, you will work very closely with your other team members to understand customer behaviour both online and offline and how we can use all data to support Digital Growth
* Your key stakeholders will be within the UX, PPC, Trading, Content and Marketing teams as they will need to use insight on visitor behaviour to act and shape their plans
* You will also play a key part in implementing the pillars and initiatives within our Digital Strategy
* You will provide briefs and work closely with our tech team on tagging requirements for analytics and the integration of new data sources and tools
* Finally, you will assist the Digital & Marketing team in driving a "Digital First" culture by creating compelling insights and introducing new metrics to the business that will become KPIs

Key Accountabilities

* Work collaboratively across teams and functions to provide in depth and actionable insights to key stakeholders
* Build sophisticated, but easy to use and understand, dashboards that help drive insight and help the relevant teams with decision making
* Perform deep-dive analyses to help resolve key issues or uncover new insights
* Support Data and Insight team with insight work as required
* Work with tech teams, data team and external suppliers (either existing or potential) to guide implementation of new products/data sources/tags etc

Technical Capabilities

* At least 2 years' experience as a Digital Analyst or working in a similar role
* Excellent understanding of Digital Data and functionality
* Previous experience with analytical tools and code such as SQL
* Previous experience with digital analytics tools such as GA, Adobe, Acoustic
* A good understanding of relational databases
* Previous use of data visualisation tools such as Power BI
* Excellent communication skills
* Ability to prioritise/good time management
* Ability to translate complex data into meaningful insight
* Experience of cross-functional working

What you'll get in return

* Contract - £200 - £450p/d
* Hybrid Working + Benefits!

If you feel that your skill set matches up with the above, then please get in touch or alternatively if you know someone who may be a good fit then please shout! (vouchers available of up to £250 for successful recommendations).

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays has an unrivalled database of sales jobs across a range of sectors, including FMCG, the financial sector, professional services, IT, telecoms and pharmaceuticals. We also have job opportunities in the oil and gas, energy, engineering and industrial and manufacturing sectors.

Sales jobs we recruit for include business development manager jobsaccount manager jobssales manager jobs andfield sales representative jobs

Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions

 

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Location
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