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Marketing Executive

Hays Sales and Marketing
£28000.00 - £32000.00 per annum
Closing date
28 Oct 2021

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Job Discipline
Communications, Digital, Marketing (General)
Experience Level
Public Sector
Contract Type
Full Time
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Job Details

An exciting growing public sector organisation is looking for a Content Marketing Executive to join their busy growing team. The role encompasses website and marketing copywriting, SEO and UX, educational content production and managing marketing campaigns.

You will be working on the communication of a wide range of information, campaigns, and projects. The role is ideal for someone who loves producing and maintaining both educational and marketing content. You will be a skilled writer who is able to communicate technical knowledge in easy-to-understand language. You will also be passionate about how readers interact with our content, with user experience and accessibility at the forefront of everything you do.

Main Duties

* Assist in management of content/publishing programme and external contracts
* Daily editorial administration of core website
* Optimise all content for SEO using style guide
* Apply Style Guide to all content
* Write daily news, compiling and distributing daily e-newsletter
* Writing for the family of websites
* Assist in production of webinars and podcasts, and follow-up communication
* Assist in editing learning materials, developing knowledge of trade processes by attending training courses as directed
* Produce and maintain educational content across multiple mediums - including e-learning modules, PowerPoint presentations and online guides
* Sub-editing and proof-reading of expert copy for readability and SEO
* Assist with the production of marketing materials and literature, such as web content, emails, brochures and press releases
* Assist with the collation of information for promotional literature
* Write and proofread marketing and website copy
* Evaluate marketing campaigns using tracking and analytical software and assess the results
* Work collaboratively with all areas of the business to ensure that the business maximises opportunities across the full range of its products and services

The successful candidate will be able to demonstrate the below: -

* Two to three years in a marketing role -where you are responsible for creating and writing engaging content on multi channels to a wide range of audiences
* Relevant degree and personal publishing experience
* Strong digital skills
* Appreciation of - and ideally experience in - a learning and education environment or the wider public sector
* Experienced in producing content for clients - internal and external
* Good, clear, engaging writing style
* Able to communicate technical subject matter in clear accessible English
* Attention to detail including grammar and factual accuracy
* Experience with uploading to a CMS and other digital publishing platforms
* Some knowledge of HTML
* Experience running marketing campaigns across a range of different channels - primarily email, social media (organic & paid), PPC
* Experience of Google Analytics tracking to monitor performance
* Microsoft Office suite skills, especially PowerPoint and Excel skills
* Adobe Photoshop skills

If this role is of interest please do apply ASAP with a word version of your CV highlighting all your relevant experience or please do get in touch to discuss the role in more detail

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at


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