Marketing Insight Analyst

Employer
Hays Sales and Marketing
Location
England,West Yorkshire,Leeds
Salary
£30000.00 - £35000.00 per annum + flexible working
Closing date
28 Oct 2021

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Job Discipline
Market Research
Sectors
Utilities
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Job Details

Customer Insight Analyst/Executive (Yorkshire Water)
Salary: £30,000 - £35,000 + 25 days holiday + Bank Holidays.
Location: Leeds with home working currently due to Covid 19

Purpose of the role

Using the latest qualitative and quantitative market research techniques, the jobholder will provide robust insights and key customer and stakeholder support for the development and delivery of Yorkshire Water's business plan.

Key Accountabilities

Some of the key responsibilities you will have will include but are not limited to:

* Accountable for ensuring that the latest research and analysis techniques are employed to understand and establish the customer view.
* Accountable for reflecting customer and stakeholder insights in a timely and consistent manner to key individuals and teams within Yorkshire Water
* Responsible for the ongoing management and development of Yorkshire Water's Online Community, ensuring its membership is representative of the population of Yorkshire.
* Responsible for the development, implementation and delivery of key customer and market research activity to support the development and delivery of Yorkshire Water's business plan, including, brand strategy and customer service strategy
* Responsible for the collation and dissemination of key company reporting
* Providing support for the development, implementation, and delivery of the company strategies, ensuring any insights are robust and supported by the views of our customers and key stakeholders.


Knowledge and Skills Required

Essential

* Experience of supporting and embedding change, able to influence and drive the right culture and behaviours
* The capability, energy and tenacity to deliver sustainable performance against challenging business targets
* Experienced in both qualitative and quantitative research techniques, including statistical analysis
* Able to develop and maintain effective internal and external relationships
* Able to challenge in a constructive manner, give, receive, and act on feedback
* Able to manage conflicting priorities and balance the needs of multiple stakeholders

Desirable

* Proven ability to support projects throughout the entire research cycle
* Experience of driving sustainable performance against challenging business targets
* A good quality degree and/or professional qualification in a relevant subject, such as research, economics, statistics, or marketing
* Able to demonstrate an in-depth knowledge of the water industry and the regulated environment
* Some experience of strategic thinking, and the ability to articulate clear strategic direction
* Previous experience in a strategic role in a commercially orientated and / or regulated environment
* Numerate, with some customer analytics knowledge / experience
* Experience of project management

What's in it for you?

Flexible working with a hybrid working pattern, this opportunity also offers 25 days of holiday plus bank holidays. Looking for highly talented people who can demonstrate an affinity to Yorkshire Water's values to help achieve the vision of 'taking responsibility for the water environment for good'. In return, the working environment lively and diverse in which people can build a long and varied career through our excellent progression opportunities, rewarded with an excellent salary and benefits package.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

Hays has an unrivalled database of sales jobs across a range of sectors, including FMCG, the financial sector, professional services, IT, telecoms and pharmaceuticals. We also have job opportunities in the oil and gas, energy, engineering and industrial and manufacturing sectors.

Sales jobs we recruit for include business development manager jobsaccount manager jobssales manager jobs andfield sales representative jobs

Our expert consultants offer a personalised recruitment service to guide you through every stage of the recruitment process, while our career advice ensures you achieve your work ambitions

 

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