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Senior Email Marketing Manager

Hays Sales and Marketing
£38000.00 - £45000.00 per annum
Closing date
11 Oct 2021

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Job Discipline
Data & CRM, Digital
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Job Details

Your new company
My client are a leading non-governmental organisation, operating for over 50 years with a strong purpose and mission. They are a pleasure to work with and represent exciting influence and positive change within their field. Due to investment and expansion within their Digital Marketing function, we are partnering to recruit the job of Senior Email Marketing Manager.

Your new role
Working as part of the Digital team responsible for delivering high-impact digital communications, you will lead the Email Marketing function comprising of three direct reports. Due to impressive growth in email marketing for the brand in recent years, you will strategically lead on end-to-end campaigns and automated journeys that integrate across online and offline channels including SMS.

You will own the email strategy for UKI, taking responsibility for making data driven decisions on innovation, testing and segmentation - embedding email best practice - and will work with teams across the organisation to support the creation and delivery of multi-channel campaigns and introduce and maintain existing automation. Your team will respond almost like an in-house agency - taking briefs from stakeholders in the business and designing creative and impactful email campaigns. You will project-manage and mentor these actions, taking a more strategic approach to the day-to-day and owning more project-based work to drive creativity and innovations in email marketing.

What you'll need to succeed
You will be an email marketer or CRM specialist with substantial experience creating, implementing and delivering an email marketing channel strategy. You will have experience managing a large database of customers, with extensive experience using ESPs. Team management would be a strong advantage as you will be managing a small team - but not necessarily a prerequisite.

Other key requirements include:
* Experience of managing email channel schedules and complex life-cycle automation
* Working knowledge of Google Analytics, Tableau and other tracking and analytical tools
* Advanced knowledge of audience segmentation and profiling
* Experience in creating and implementing processes and workflows to maximise efficiency and provide structure

What you'll get in return
You will receive a salary of up to £45,000 plus benefits including flexible home-working (balanced with in-office days at their offices in central Surrey). You will work for a fantastic organisation with a truly inspiring mission, within a team that are driving key success for the business.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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